Nayomi Mehta

Created and implemented 70+ multilingual email templates, boosting open rates by 20% and CTR by 24% through testing and segmentation. Led data mapping and developed 11 automation workflows.

Supported Teach for India in attracting and retaining candidates for their Fellowship Programme. Conducted a comprehensive audit of 100+ marketing collateral and developed a targeted communications strategy.

Drove platform engagement through content creation, campaign execution, and automation. Increased user activity by 27% through reactivation and onboarding campaigns, and led cross-functional CRM initiatives in HubSpot.

Managed multi-channel marketing campaigns for 6 business units, increasing qualified leads by 35%. Led website redesign and implemented a new email system and marketing plan.

Wrote and edited blogs, newsletters, and landing pages aligned with brand tone and SEO strategy. Boosted social media following by 40% and created YouTube content and strategy.

Built and launched 20+ campaigns weekly to increase ticket and merchandise sales. Introduced 15+ automation campaigns and maintained data hygiene to enhance email deliverability.

Executed end-to-end email campaign processes for multiple clients, ensuring high accuracy. Analyzed performance metrics daily and supported the rollout of responsive email design and a new ESP platform.

Grade: Merit

Completed an MSc in International Marketing with Merit, gaining advanced knowledge in global marketing strategies and consumer behavior.

Grade: 2:1

Earned a BSc in Psychology with Upper Second Class Honours, developing strong analytical and research skills.

Grade: 35/45

Completed the International Baccalaureate diploma with a score of 35 out of 45.