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Márcio Insaurrade

@mrcioinsaurrade

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Demand Generation Manager at AskSOBI, driving go-to-market for an AI-driven Decision Intelligence platform.

Ireland

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What I'm looking for

I’m focused on B2B demand generation roles in Ireland and the EU.

At AskSOBI, I lead marketing and demand generation for an AI-driven Decision Intelligence platform, working with leadership on positioning, messaging, and go-to-market execution for accounting and advisory firms, business leaders, and finance teams.

At Secret Shopper, I architected multi-market B2B demand generation across the US, UK, EU, and MEA. I used ICP segmentation, intent data, and ABM to generate 60+ qualified MQLs, with conversion increasing from 12% to 19%.

At Kawasaki Motorcycle Brazil, I led national marketing strategy and generated 1.4M+ leads in six months, contributing to 322% year-over-year sales growth and 32% marketing ROI. Across my work in B2B and B2C markets, I’ve also driven paid media, marketing automation, and pipeline growth for brands including Meta/WhatsApp and Indian Motorcycle.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Demand Generation Manager

Current

AskSOBI

Aug 2026 - Present (3 months)

Lead marketing and demand generation for an AI-driven Decision Intelligence platform, working with leadership on positioning, messaging, and go-to-market execution. Own demand generation strategy end-to-end, including LinkedIn growth, campaign optimization, and funnel conversion.

Demand Generation B2B SaaS Marketing LinkedIn Ads SEO AEO Marketing Automation Lead Nurturing Sales Enablement HubSpot Salesforce

B2B Lead Generation & Marketing Specialist

Secret Shopper

Aug 2025 - Aug 2026 (1 year)

Architected multi-market B2B demand generation across US, UK, EU, and MEA using ICP segmentation, intent data, and ABM. Owned paid search and social campaigns with full conversion tracking and built HubSpot lead scoring and nurturing workflows.

Marketing & Sales Executive

M&M Qualtech

Apr 2024 - Aug 2025 (1 year 4 months)

Developed and executed B2B marketing and sales across regulated MedTech, Automotive, IoT, and ICT verticals with CRM automation and conversion tracking. Ran market and competitor research supporting annual planning and senior-leadership reporting.

B2B Marketing Sales CRM Automation Conversion Tracking Market Research Competitive Analysis LinkedIn

Global Sales Representative – Meta/WhatsApp Partnership

MarketStar

Mar 2022 - Jan 2024 (1 year 10 months)

Managed high-volume EMEA/US inbound demand for the WhatsApp Business Platform, qualifying 2,000+ weekly leads via Salesforce CRM and consultative selling. Achieved 112% average quota and contributed to +18% quarterly revenue.

Sales Salesforce Consultative Selling Lead Qualification B2B SaaS Messaging APIs

Platform Operations Associate – Trust & Safety

Accenture

Dec 2020 - Mar 2022 (1 year 3 months)

Reviewed and moderated 1,200+ pieces of online content daily for the Google/YouTube Trust & Safety programme with 99% accuracy. Maintained 100% turnaround adherence on legal removal requests.

Content Moderation Trust and Safety Quality Assurance Legal Compliance

Customer Service Representative

Sodexo – Central Bank of Ireland

Dec 2018 - Sep 2020 (1 year 9 months)

Delivered onsite customer service to Central Bank of Ireland standards following relocation from Brazil to Ireland.

Customer Service

Marketing Manager

Kawasaki Motorcycle Brazil

Jan 2018 - Aug 2018 (7 months)

Led national marketing strategy and a ~€6M annualised budget, directing 10 direct reports and 6+ agencies. Generated 1.4M+ leads in six months through integrated multi-channel campaigns, contributing to 322% YoY sales growth and +32% marketing ROI.

Marketing Strategy Budget Management Team Leadership Agency Management Multi channel Campaigns Lead Generation GTM PR Sponsorship Dealer Marketing

Marketing Specialist

Indian Motorcycle Brazil (Polaris Group)

Aug 2015 - Jan 2018 (2 years 5 months)

Managed paid search and paid social end-to-end across Google, Facebook, and Instagram on a ~€50K monthly budget, generating 4,000+ qualified leads per month and reducing CPA by 35%. Improved organic traffic 50% via SEO and paid-media ROI 28% via A/B testing.