Open to opportunities

Steve Power

@stevepower

Message

Experienced Marketing Leader driving growth in global SaaS businesses.

Australia

Message

What I'm looking for

I am looking for a dynamic role that fosters growth, innovation, and collaboration, where I can leverage my marketing expertise to drive impactful results.

I am a results-driven marketing leader with a proven track record in driving strategic growth, brand development, and lead generation across global B2B SaaS, digital, and eCommerce environments. My expertise lies in combining creative storytelling with data-driven decision-making, allowing me to excel in fast-paced environments.

In my recent role as Chief Revenue Officer at FeedOps.com, I led sales, marketing, and partnerships for an AI-powered eCommerce SaaS platform, achieving a remarkable 45% MRR increase in 2023. My previous experience as Chief Marketing Officer at Shipsta.com involved overseeing branding and digital campaigns, where I successfully reduced cost per sale by 30% within six months.

Throughout my career, I have demonstrated a strong ability to align marketing functions with commercial objectives, contributing to significant revenue growth and enhanced customer engagement. I thrive on creating thought leadership campaigns and optimizing marketing strategies to secure key partnerships and drive business expansion.

Experience

Work history, roles, and key accomplishments

Current

Chief Revenue Officer

Current

FeedOps.com

Dec 2022 - Jan 2025 (2 years 1 month)

Led sales, marketing, and partnerships for an AI-powered eCommerce SaaS platform, implementing scalable revenue growth strategies focused on demand generation and market positioning. Achieved a 45% MRR increase in 2023 and 40% in 2024 through optimized marketing and sales processes.

Revenue Strategy Demand Generation Positioning Partnership Development SaaS Marketing Performance Marketing Sales Processes

Chief Marketing Officer

Shipsta.com (by Freightos)

Aug 2021 - Jul 2022 (11 months)

Led all marketing initiatives including branding, digital campaigns, and product marketing across global markets. Reduced cost per sale by 30% within six months by optimizing paid campaigns and aligning marketing activities with sales outcomes.

Branding Digital Paid Campaigns Product Marketing SEO Paid Media Team Leadership Customer Engagement Conversion Rate Optimization

Sales Director, Northern Europe

Talkwalker.com

Jan 2020 - Jun 2021 (1 year 5 months)

Led Enterprise Sales across UK, Ireland & Scandinavian markets, achieving 104% to target during COVID-19. Collaborated with product and marketing teams to enhance campaigns and improve conversion rates.

Enterprise Sales Market Analysis Campaign Alignment Event Strategy Team Collaboration

Head of Performance

Tinderpoint.com

Sep 2017 - Dec 2019 (2 years 3 months)

Oversaw campaign strategy and performance marketing execution for top-tier clients, leading new business acquisition efforts and reducing CPL for clients through improved targeting and performance analytics.

Performance Marketing Campaign Strategy Analytics Event Marketing Client Management

Account Director

Dynamiccreative.com

Nov 2011 - Apr 2016 (4 years 5 months)

Managed client strategy and performance for major accounts, building strategic relationships and delivering actionable insights that influenced decision-making and campaign performance.

Client Strategy Account Management Relationship Building Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Groupe INSEEC

M.B.A., Innovation

2016 - 2017

Modules included: Marketing Management, Innovation Management, Entrepreneurship & Intrapreneurship, Data & Quantitative Statistical Analysis, Customer Experience, Design Thinking, Operations Management & Corporate Finance.