At Fueld, I lead hands-on B2B marketing and GTM for an AI health-tech platform. I use practitioner interviews, customer feedback, competitor research and behavioural data to shape customer insight, positioning and messaging.
I built audience and pipeline through LinkedIn, email and targeted B2B outreach, generating 41 MQLs and 11 SQLs. I also worked with Product and Engineering to launch the practitioner portal and onboard its first customers.
At Trigr, I founded and scaled an award-winning B2B SaaS product, owning marketing and commercial growth from positioning and launch through acquisition and international expansion. We grew from 5 early adopters to ~50 customer companies in 12 months and raised €500k investment.
At RBW PR, I led client programmes and integrated marketing for a London communications agency, including a digital campaign that generated 2m+ organic video views for a leading UK health organisation. I hold an MBA from Trinity College, Dublin.
