juan kelly

Oversee a portfolio of 45+ high-value media agencies across the BENELUX region, driving a 22% quarter-over-quarter increase in ad platform adoption. Consult agency clients on full-funnel media strategies, creative best practices, and advanced audience targeting to maximize campaign ROI.

Drove €2M–€3M in quarterly ad revenue across a portfolio of 40+ enterprise B2B accounts by delivering tailored, full-funnel marketing strategies utilizing Sponsored Content, Message Ads, and Lead Gen Forms. Leveraged LinkedIn Campaign Manager analytics to unlock untapped growth, resulting in higher conversion rates and improved client ROI.

Managed €1.2M+ in combined quarterly ad spend across Search, Display, Video, and Performance Max campaigns for 60+ SMB and mid-market clients. Set up end-to-end conversion tracking via Google Tag Manager and executed 30+ A/B tests, reducing average CPA by 21% and scaling client ROAS by 2.4x.

Onboarded and guided 50+ Dutch advertisers on campaign setup, targeting, and creative direction, resulting in a 35% increase in average campaign engagement.

Drove business revenue through direct client engagement and managed hospitality reservation software systems.

Activities and societies: President of the Student Council (Sept 2018 – Jul 2020)

Pursued a Bachelor of Law degree at the University of Aruba from September 2017 to December 2021.

Completed the Academic Foundation Year at the University of Aruba from September 2016 to July 2017.

Earned a HAVO Diploma from Colegio Arubano from August 2011 to July 2016.

Earned the Google Ads Search Certification from Google Skillshop.

Earned the LinkedIn Marketing Strategy Certification from LinkedIn.

Completed Marketing Principles Training in 2020.

Completed Sales Training and Accelerate Business Development in 2019.

Earned Pinterest Badges from Pinterest Academy.