Open to opportunities

Alejandra Rosales

@alejandrarosales2

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Performance marketing specialist driving paid media growth through data-led optimization and audience strategy.

Ireland

Message

What I'm looking for

I’m looking for long-term opportunities in Digital Marketing and Performance Marketing where I can own paid media strategy, continuously optimise campaigns with data, and collaborate closely with commercial and creative teams to improve measurable results.

I’m a performance-driven Digital Marketing professional with over seven years of experience planning, executing, and optimising paid media campaigns across Meta Business Manager and Google Ads. I develop digital strategies focused on audience segmentation, remarketing, and performance analysis using Google Analytics, with strong accountability for campaign outcomes.

I manage monthly advertising budgets exceeding €50,000 across multiple objectives—including Brand Awareness, Traffic, Lead Generation, and Conversions. I continuously improve results through campaign optimisation, keyword analysis, match types, bidding strategies, and KPI reporting, partnering with commercial and creative teams to align marketing initiatives with business goals.

Experience

Work history, roles, and key accomplishments

Performance Marketing Specialist

Iinovavita

Jan 2021 - Jan 2023 (2 years)

Planned, launched, and optimized paid advertising campaigns across Meta Business Manager and Google Ads, managing budgets exceeding €50,000. Conducted remarketing and weekly performance analysis using Google Analytics, optimizing keywords and campaign structures to improve efficiency and reduce CPC.

Google Ads Google Analytics Audience Segmentation Lookalike Audiences Remarketing Paid Media Campaign Management Keyword Research Match Type Bidding Strategies KPI Reporting

Marketing & Commercial Manager

Citmer

Jan 2020 - Jan 2021 (1 year)

Coordinated digital marketing initiatives supporting commercial objectives, including CRM activities and customer database management. Executed email marketing campaigns and produced marketing and commercial performance reports to support lead management and decision-making.

CRM Email Marketing Doppler Mailchimp Marketing Reporting Commercial Reporting Lead Management Campaign Analysis

Marketing Cordinator

Citmer

Jan 2019 - Jan 2020 (1 year)

Supported planning and execution of digital marketing campaigns, including developing marketing reports and commercial presentations. Coordinated communication between marketing and commercial departments and supported content creation and campaign implementation.

Digital Marketing Support Marketing Reporting Content Creation

Digital Account Executive

Iprodefacthum

Jan 2017 - Jan 2018 (1 year)

Managed multiple client accounts and planned and executed Facebook Ads and Google Ads campaigns. Built and optimized Google Search and Google Display Network (GDN) campaigns using keyword research, audience targeting, remarketing strategies, and performance analysis, and produced monthly client reports.

Facebook Ads Google Ads Google Display Network Keyword Research Audience Targeting Performance Analysis Remarketing Client Reporting

Junior System Auditor

HSBC

Jan 2012 - Jan 2017 (5 years)

Produced operational reports and performed KPI analysis by monitoring and analyzing corporate processes to identify improvement opportunities. Supported internal audits and documentation while working with cross-functional teams to ensure data accuracy and reporting quality.

Operational Reporting KPI Analysis Process Monitoring Process Improvement Data Quality Internal Audit Documentation Cross Functional Collaboration