Shitikanth Debata
@shitikanthdebata
B2B demand generation and marketing automation leader driving measurable growth.
What I'm looking for
I’m a Marketing & Demand Generation professional with 3+ years of experience driving B2B SaaS, recruitment, and consulting growth across North America, Europe, and APAC. I specialize in building scalable GTM, ABM, and marketing automation programs that move pipeline with measurable outcomes.
In recent roles, I generated 520+ qualified employer leads and supported 30+ client acquisitions through AI-driven GTM initiatives, while expanding a talent database by 12,000+ professionals using AI-powered acquisition and automation. I’ve also improved performance through attribution-led optimization—delivering 240% website traffic growth, 220% organic traffic growth, 1.2M+ LinkedIn reach, and lifting MQLs by 180% while reducing CPL.
Earlier, I delivered 650% YoY MQL growth and reduced CPL by 77% through ABM and demand generation campaigns, including attribution dashboards across €100K+ monthly budgets. I blend funnel optimization, CRO, and analytics with hands-on use of HubSpot, Salesforce, Marketo, and GA4, and I bring a research-informed, execution-first mindset to every GTM challenge.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Maximus Consulting
Dec 2025 - Present (6 months)
Generated 520+ qualified employer leads and contributed to 30+ client acquisitions via AI-driven GTM initiatives. Increased website traffic 240% (organic 220%) and LinkedIn reach to 1.2M+ impressions, while reducing CPL 35% and increasing MQLs 180%.
Marketing Strategist
Dublin PropTech
Sep 2025 - Nov 2025 (2 months)
Developed GTM strategy, ICPs, and channel frameworks for an early-stage PropTech platform. Conducted SEO and competitor analysis to strengthen positioning and established growth KPIs and acquisition strategy for scalable demand generation.
Policy & Market Research
PECUC
Jun 2023 - May 2024 (11 months)
Led mixed-methods research on gender equality and child rights using secondary sources and structured surveys. Produced evidence-based recommendations adopted by the NCCR and authored national-level submissions and briefing decks, earning a Research Impact Award (2024).
Policy & Market Research Consultant
PECUC
Jun 2023 - May 2024 (11 months)
Led mixed-methods research on gender equality and child rights using secondary scans and structured surveys. Delivered evidence-based recommendations adopted by the NCCR for national advocacy and authored national-level submissions and briefing decks.
Marketing Consultant
Prospero Events Group
Sep 2023 - Jan 2024 (4 months)
Improved priority landing pages with CRO audits, achieving +18% organic CTR and -22% bounce rate through iterative UX changes. Increased email CTR by 42% via segmented behavioral/persona journeys and built reporting dashboards using ZoomInfo and HubSpot.
Drove 650% YoY MQL growth and 125% YoY SAL growth, reaching 174% of annual targets. Reduced CPL 77% and increased CTR 234% through ABM and demand generation campaigns, delivering 150% QoQ growth in discovery calls.
Education
Degrees, certifications, and relevant coursework
Trinity College Dublin
Master of Science (MSc), Management
2024 - 2025
Earned an MSc in Management at Trinity College Dublin from 2024 to 2025.
Trinity College Dublin
Master of Science (Management), Management
2024 - 2025
Completed a Master of Science (Management) at Trinity College Dublin from 2024 to 2025.
KIIT University
Bachelor of Technology (BTech), Computer Science
2018 - 2022
Completed a Bachelor of Technology in Computer Science at KIIT University from 2018 to 2022.
KIIT University
Bachelor of Technology (Computer Science), Computer Science
2018 - 2022
Studied a Bachelor of Technology in Computer Science at KIIT University from 2018 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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