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Shitikanth Debata

@shitikanthdebata

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B2B demand generation and marketing automation leader driving measurable growth.

Ireland

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What I'm looking for

I’m looking to own data-driven demand generation and ABM programs where I can scale GTM with AI and attribution, improve CPL/MQL performance, and continuously optimize funnel conversion using HubSpot, Marketo, and GA4.

I’m a Marketing & Demand Generation professional with 3+ years of experience driving B2B SaaS, recruitment, and consulting growth across North America, Europe, and APAC. I specialize in building scalable GTM, ABM, and marketing automation programs that move pipeline with measurable outcomes.

In recent roles, I generated 520+ qualified employer leads and supported 30+ client acquisitions through AI-driven GTM initiatives, while expanding a talent database by 12,000+ professionals using AI-powered acquisition and automation. I’ve also improved performance through attribution-led optimization—delivering 240% website traffic growth, 220% organic traffic growth, 1.2M+ LinkedIn reach, and lifting MQLs by 180% while reducing CPL.

Earlier, I delivered 650% YoY MQL growth and reduced CPL by 77% through ABM and demand generation campaigns, including attribution dashboards across €100K+ monthly budgets. I blend funnel optimization, CRO, and analytics with hands-on use of HubSpot, Salesforce, Marketo, and GA4, and I bring a research-informed, execution-first mindset to every GTM challenge.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Maximus Consulting

Dec 2025 - Present (6 months)

Generated 520+ qualified employer leads and contributed to 30+ client acquisitions via AI-driven GTM initiatives. Increased website traffic 240% (organic 220%) and LinkedIn reach to 1.2M+ impressions, while reducing CPL 35% and increasing MQLs 180%.

Demand Generation Lead Qualification Marketing Automation HubSpot Web Analytics LinkedIn marketing ABM

Marketing Strategist

Dublin PropTech

Sep 2025 - Nov 2025 (2 months)

Developed GTM strategy, ICPs, and channel frameworks for an early-stage PropTech platform. Conducted SEO and competitor analysis to strengthen positioning and established growth KPIs and acquisition strategy for scalable demand generation.

GTM Strategy Channel Strategy SEO Competitor Analysis Positioning KPIs Demand Generation Funnel Optimization Market Research

Policy & Market Research

PECUC

Jun 2023 - May 2024 (11 months)

Led mixed-methods research on gender equality and child rights using secondary sources and structured surveys. Produced evidence-based recommendations adopted by the NCCR and authored national-level submissions and briefing decks, earning a Research Impact Award (2024).

Mixed Methods Research Survey Design Evidence Synthesis Gender Equality Research Stakeholder Management

Policy & Market Research Consultant

PECUC

Jun 2023 - May 2024 (11 months)

Led mixed-methods research on gender equality and child rights using secondary scans and structured surveys. Delivered evidence-based recommendations adopted by the NCCR for national advocacy and authored national-level submissions and briefing decks.

Mixed Methods Research Survey Design Policy Analysis Stakeholder Management Evidence Synthesis Advocacy Report Writing Data Validation Child Rights Research

Marketing Consultant

Prospero Events Group

Sep 2023 - Jan 2024 (4 months)

Improved priority landing pages with CRO audits, achieving +18% organic CTR and -22% bounce rate through iterative UX changes. Increased email CTR by 42% via segmented behavioral/persona journeys and built reporting dashboards using ZoomInfo and HubSpot.

CRO Landing Page Optimization ZoomInfo Webinar Flow Optimization Funnel Design Dashboards

Demand Generation Specialist

Highradius

Jul 2021 - May 2023 (1 year 10 months)

Drove 650% YoY MQL growth and 125% YoY SAL growth, reaching 174% of annual targets. Reduced CPL 77% and increased CTR 234% through ABM and demand generation campaigns, delivering 150% QoQ growth in discovery calls.