Open to opportunities

Evelyn Drake

@evelyndrake

Message

I build B2B and digital marketing campaigns that turn complex services into customer value.

Ireland

Message

I've led marketing and fundraising campaigns at The Donkey Sanctuary, managing a 300,000+ social community and supporter communications reaching 24,000+ international supporters. Previously, at Avonmore Electrical, I launched a B2B LinkedIn newsletter that grew to 1,100+ subscribers in three months with 40%+ open rates.

Through Drake Agri Marketing and roles at Herdwatch, Dairygold Agribusiness, Lely Atlantic and Apple Sales International, I've translated complex technical propositions into clear customer messaging, delivered SaaS email improvements, led a nine-person commercial team, and built cross-functional campaign processes. I combine strategy with hands-on delivery across CRM, content, paid media, websites, analytics and customer journeys.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Fundraising Officer

Current

The Donkey Sanctuary

Aug 2025 - Present (1 year)

Delivers integrated marketing and fundraising campaigns across digital and offline channels. Manages a 300,000+ social media community and leads production of international supporter publications.

Marketing Strategy Fundraising Social Media Management Campaign Management Content Strategy Copywriting Project Management Cross Functional Collaboration

Current

Founder and Marketing Consultant

Current

Drake Agri Marketing Limited

Mar 2024 - Present (2 years 5 months)

Established and manages an independent digital marketing consultancy supporting SMEs in agriculture and related industries. Delivers social media strategy, paid advertising, content planning, and digital campaigns.

Digital Marketing Social Media Strategy Paid Advertising Content Planning Copywriting Videography Analytics Client Management

Marketing Manager

Avonmore Electrical

Sep 2024 - Jul 2025 (10 months)

Owned development and implementation of marketing strategy for a specialist B2B engineering organisation. Launched a LinkedIn newsletter that grew to 1,100+ subscribers within three months.

B2B Marketing Content Strategy LinkedIn marketing Email Marketing Social Media Website Management Analytics Positioning

Inside Sales Business Manager

Dairygold Agribusiness

May 2023 - Apr 2024 (11 months)

Led a team of nine inside and outside sales executives across customer service, commercial campaigns, sustainability, marketing, and events. Introduced a centralised campaign calendar and performance structures.

Team Leadership Sales Management Campaign Management CRM Microsoft Dynamics Cross Functional Collaboration Coaching Training Social Media Strategy

Digital Marketing Executive

Herdwatch

Oct 2022 - May 2023 (7 months)

Delivered hands-on digital marketing for an agricultural SaaS business. Managed email communications to 10,000 customers, increasing open rates by 9% and click-through rates by 25%.

Email Marketing HubSpot Social Media Strategy Content Planning SEO Google Ads Meta Ads Google Analytics Data Studio Excel PR

Farm Management Support Advisor

Lely Atlantic

Worked across Ireland and the UK in a technical customer-facing environment, translating complex technology into practical customer value. Delivered certified training to 100+ industry professionals.

Technical Support Customer Training Content Production Project Management

Customer Sales and Service

Apple Sales International

Developed early commercial experience across technology sales, customer journeys, and multi-channel customer communications. Translated complex technical product information into clear language for non-technical customers.

Technology Sales Customer Service