Open to opportunities

Mostafa Reda

@mostafareda

Message

B2B partnerships and client success leader in EdTech, driving university growth.

Egypt

Message

What I'm looking for

I’m looking for a role that values B2B partnerships and measurable client outcomes—where I can align onboarding to real institutional timelines, work in a fast-paced multicultural environment, and contribute across remote, hybrid, or on-site settings.

I’m a B2B partnerships and client success professional with 6+ years managing long-term relationships across EdTech and publishing. I connect product fit to real classroom and institutional needs, bringing business simulations to universities and ensuring rollouts actually work.

Currently, I drive institutional partnerships for Edumundo, working directly with university faculty and program directors across the GCC and North America. I align onboarding, contracts, training schedules, and course launches to the academic calendar—especially around fall and spring terms—while also expanding successful programs across departments when appropriate.

Before that, I served as a Key Account Manager at Edumundo, staying close to faculty leads from initial sign-on through course outcomes. I handled stakeholder complexity (multiple decision-makers, time zones, and university processes) and managed renewals and transitions, adjusting my approach based on what each academic culture needed.

My broader background strengthens how I negotiate and sustain partnerships: as Head of Foreign Rights at Mahrousa Center for Publishing, I managed end-to-end licensing and rights agreements across Europe, Asia, and the Americas. I also built marketing and growth capabilities through roles at Mahrousa Center / El Balad Bookstore and as an SEO Specialist, supported by advanced education across global sales, international business, and marketing.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Edumundo

Aug 2025 - Present (11 months)

Manages B2B institutional rollouts for business simulation courses by working with university professors and program directors across the GCC and North America. Plans onboarding and expansion around academic term calendars, aligning contracts, training schedules, and course launches.

B2B | Partnerships Business Development Client Success Onboarding Academic Calendar Planning Contract Negotiation Stakeholder Engagement Pipeline Management Higher Education Partnerships

Head of Foreign Rights

Mahrousa Center for Publishing

Jan 2021 - Jan 2026 (5 years)

Negotiated international publishing rights and licensing agreements for translation and distribution in Arabic-speaking markets. Owned end-to-end deal lifecycle and maintained cross-border publisher relationships, including rights catalog management and contractual compliance.

International Publishing Rights Licensing Deal Management Contract Negotiation Rights Management Cross Border Management Stakeholder Engagement

Key Account Manager

Edumundo

Jul 2021 - Aug 2025 (4 years 1 month)

Served as primary contact for faculty and program leads using Edumundo business simulations across the GCC and North America. Managed setup and ongoing support through renewals and changing program needs, aligning onboarding with institutional term dates and time zones.

Key Account Management Client Success Relationship Management Academic Calendar Planning Stakeholder Engagement

Marketing Manager

Mahrousa Center / El Balad Bookstore

Jan 2021 - Jul 2021 (6 months)

Planned and executed marketing strategies for bookstore operations and publishing initiatives. Managed social media presence, paid advertising, and in-store promotional events while coordinating messaging with product availability and seasonal campaigns.

Marketing Strategy Social Media Management Paid Advertising Event Promotion Digital Marketing Campaign Coordination

SEO Specialist

El Balad Bookstore

Feb 2019 - Oct 2020 (1 year 8 months)

Developed and executed SEO strategies to improve organic search visibility for e-commerce and content platforms. Conducted keyword research, on-page optimization, content planning, and used web analytics to guide technical and content improvements.

SEO Keyword Research On Page Optimization Content Planning Web Analytics