Douglas Geer

Designs and develops brand identities, visual systems, and brand guidelines for established and start-up companies across various verticals. Executes multi-channel brand design including logo, advertising, digital campaigns, website design, and packaging.

Led brand design and art direction across corporate identity, B2B sales, B2C marketing, and clinical materials, establishing a cohesive visual system. Evolved an underdeveloped brand into a clearly defined visual identity, contributing to 30% year-over-year ARR growth for 5 consecutive years and a $300M company acquisition.

Served as brand design liaison between corporate brand management, an external brand agency, and the internal UX/UI team, ensuring consistent brand expression across all digital properties. Created and deployed a comprehensive visual system and UI graphic element toolkit across retail banking and investment lines of business.

Sole creative resource for all brand design and product materials, including a complete company rebrand and visual identity system, plus UX/UI design for desktop software and mobile applications. Built brand identities, design systems, UI layouts, wireframes, mockups, data visualization modules, toolkits, and prototypes aligned to brand standards.

Led brand and campaign design at a technology-focused advertising agency, executing digital advertising, online branding, demand generation, and trade show design. Designed cohesive multi-channel brand campaigns across digital, print, and event touchpoints for technology clients.

Hired to strengthen the agency's brand design capabilities, leading concept development, visual identity, messaging strategy, and brand presentations across web, direct mail, and branding engagements. Developed pitch creative and brand strategy to attract and retain clients.

Co-founded a design and branding firm specializing in brand identity, brand standards, visual systems, and multi-channel design across print, broadcast, digital, packaging, and trade show. Built and sustained client relationships and new business development, with notable clients including Fidelity Investments, Genzyme, and MFS Investments.

Led a multi-disciplinary team of interactive designers, art directors, and copywriters at a technology advertising agency, delivering brand-forward collateral, dimensional direct mail, event design, web, and interactive projects. Provided hands-on brand design and creative direction across client engagements, ensuring typographic and visual system consistency.

Studied Graphic Design at Massachusetts College of Art and Design.

Studied Fine Arts at Worcester State University.