Monica Stoneking

Developed and implemented aggressive paid and organic marketing strategies, overseeing a full brand redesign for a fast-paced SaaS company. Managed Google and Bing Ad accounts with a significant budget, and oversaw SEO strategies.

Developed the company's business plan, logo, mission, and brand. Created strategic marketing and communications plans for clients, designing websites, graphics, and promotional materials.

Developed and implemented marketing strategies to streamline efforts across all platforms, including writing and optimizing content for an 847-page website revamp. Increased social media engagement by 150% within three months without additional ad spending.

Designed and implemented strategic marketing and RFP processes to maximize staff talent and improve ROI. Created a comprehensive marketing and business plan utilizing a SWOT analysis, saving the company $45,000 in waste spending within three months.

Researched, proved, and incorporated strategic SEO keywords and phrases in client articles, translating technical and medical terminology into understandable content. Peer-reviewed drafts to ensure adherence to SEO compliance and client needs.

Coordinated consumer research groups to develop advertising and educational campaigns for a new managed care plan. Managed the pricing and ordering of print and promotional items with an operational budget of $750,000.

Developed media partnerships which garnered an 80% increase in positive news coverage, and became a regional and national media spokesperson. Established a Division Competitive Action Plan, obtaining exclusive partnerships.

Owned and instructed an Irish step-dancing school, managing all aspects of the business from curriculum development to student recruitment. Successfully grew the school's enrollment and reputation.

Developed media partnerships which garnered an 80% increase in positive news coverage, and became a regional and national media spokesperson. Established a Division Competitive Action Plan, obtaining exclusive partnerships.

Coordinated media relations for the State Treasurer's Office, managing public inquiries and preparing communication materials. Supported public outreach initiatives and maintained media contacts.

Developed media partnerships which garnered an 80% increase in positive news coverage, and became a regional and national media spokesperson. Established a Division Competitive Action Plan, obtaining exclusive partnerships.

Managed promotions for the television station, coordinating various campaigns and events. Collaborated with different departments to ensure consistent brand messaging and audience engagement.

Owned and instructed an Irish step-dancing school, managing all aspects of the business from curriculum development to student recruitment. Successfully grew the school's enrollment and reputation.

Coordinated media relations activities for the health care system, managing press inquiries and developing communication materials. Facilitated positive media coverage and maintained relationships with journalists.

Managed media relations for the dance school, handling press releases and promotional outreach. Developed strategies to increase visibility and attract new students.

Provided executive administrative support, managing schedules, correspondence, and office operations. Assisted with various projects and ensured efficient workflow within the office.

Grade: 4.0

Completed a Master's degree with a perfect 4.0 GPA. Focused on public administration principles and practices.

Grade: 3.74

Earned a Bachelor of Arts degree in Communications/Journalism with a strong academic record. Developed skills in various aspects of communication and media.