Open to opportunities

Madison Payne

@madisonpayne

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Experienced marketing strategist driving growth through integrated, data-driven programs.

United States

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What I'm looking for

I seek roles where I can scale integrated marketing and enablement, deepen customer relationships, and drive measurable revenue growth through data-driven strategy and team development.

I am an experienced marketing strategist with 10+ years building brand development, demand generation, and sales enablement across startups and global organizations. I combine data-driven go-to-market planning, creative direction, and scalable training programs to boost lead generation, align marketing with revenue goals, and improve engagement and efficiency.

At IMI plc I implemented a global AI-driven sales training program that increased engagement 65% and developed a scalable video training library tied to revenue metrics. I have built marketing departments from the ground up, led rebrands recognized by senior leadership, increased qualified leads by 42%, and driven measurable pipeline and patient acquisition growth through targeted, localized campaigns.

Experience

Work history, roles, and key accomplishments

Current

Global Sales Enablement Manager

Current

IMI plc

Aug 2024 - Present (1 year 4 months)

Implemented a global AI-driven sales training program that increased engagement 65% and standardized learning metrics to link training initiatives to revenue growth across regions.

Sales Enablement Training Programs Cross Functional Collaboration AI Training GTM Strategy

Digital Marketing Specialist

IMI plc

Jun 2022 - Aug 2024 (2 years 2 months)

Spearheaded integrated marketing for the Americas, increasing qualified leads 42% through localized U.S. and LATAM campaigns and led content strategy for a global rebrand recognized by the COO.

Integrated Marketing Demand Generation Campaigns Content Strategy Lead Generation Analytics Localization

Marketing & Communications Manager

Family Circle of Care

Dec 2020 - Jun 2022 (1 year 6 months)

Built and scaled a marketing department, eliminating agency spend and directing multi-channel patient acquisition for eight clinics, improving patient engagement and retention.

Team Building Multi channel Marketing Patient Acquisition Content Strategy Analytics

Marketing Specialist

Swan Transportation

Feb 2019 - Oct 2020 (1 year 8 months)

Created the company's first digital marketing function to support national expansion, conducting market analysis and executing cross-channel strategies that increased customer acquisition and online traffic.

Digital Marketing Market Analysis Content Creation SEO Customer Acquisition Analytics

Communications Coordinator

University of Texas at Tyler

Jan 2015 - Feb 2019 (4 years 1 month)

Led integrated marketing initiatives that improved brand visibility and lead generation, designing campaigns later adopted as best practice and driving pipeline growth through targeted strategies.

Integrated Marketing Content Strategy Analytics

Marketing Director

SPCA of East Texas

Jun 2015 - Dec 2015 (6 months)

Oversaw marketing campaigns and outreach that increased community support and donor engagement, developed SEO site copy that lifted web traffic 26%, and managed PR and social media efforts.

Campaign Management SEO Social Media Public Relations Community Outreach Analytics

Copywriter

cue:creative

Jun 2013 - Jul 2014 (1 year 1 month)

Crafted content and SEO strategies that improved organic traffic and client engagement, partnering with design teams to produce cohesive advertising materials and timely campaigns.

Copywriting SEO Content Strategy Content Marketing Advertising Storytelling

Newscast Producer

KLTV7 News

Jun 2011 - Jun 2013 (2 years)

Coordinated newsroom operations and introduced multimedia editing tools, reducing on-air errors, improving production efficiency, and increasing viewer retention through targeted content.