Open to opportunities

Monica Sarosia

@monicasarosia

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Experienced brand strategist with a passion for storytelling and innovation.

India

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful brand strategies and contribute to meaningful projects.

I am a result-oriented branding professional with over 19 years of experience in brand strategy, corporate communication, and visual storytelling. My versatility allows me to navigate both operational and strategic roles, crafting narratives that resonate with diverse audiences. I have successfully launched 360-degree campaigns and led cross-functional collaborations across B2B and B2C landscapes.

Throughout my career, I have designed impactful brand identities and investor presentations for startups, ensuring cohesive messaging across various platforms. My recent projects include developing brand voices and visual identities for notable clients, showcasing my ability to align creative strategies with business objectives. I am passionate about shaping perceptions and steering purpose-driven brands towards success.

Experience

Work history, roles, and key accomplishments

Current

Brand Consultant

Current

Freelance Brand Consultant

Aug 2024 - Present (11 months)

Designed investor pitch decks, company profiles, and E-invites for new-age startups. Led brand identity creation for boutique labels, including logo and tone of voice.

Brand Identity Content Strategy Visual Storytelling Investor Relations Campaign Management Creative Direction Digital Marketing Market Research

Head of Brand Marketing

Lognormal Analytics Pvt. Ltd.

Dec 2023 - Present (1 year 7 months)

Led integrated marketing strategy for B2B SaaS platform. Managed content, digital campaigns, lead generation & analytics.

Integrated Marketing B2B SaaS Content Management Lead Generation Data Analytics Cross Functional Collaboration Video Production Brand Strategy

Brand Manager - Classic Rummy

OpenPlay Technologies Pvt. Ltd.

Jan 2020 - Present (5 years 6 months)

Headed 360-degree brand marketing communication, VIP retention, and product storytelling. Directed internal & external creatives, wrote campaign content & improved CRM journeys.

Brand Marketing CRM Campaign Management Creative Direction Content Writing Social Media Marketing Brand Strategy

Founder & Former Director

InventDigital Multimedia Pvt. Ltd.

Oct 2017 - Present (7 years 9 months)

Led AV production & branding initiatives for digital-first brands. Managed client relationships and project timelines.

AV Production Branding Digital Marketing Project Management Client Management Content Creation Media Production Creative Strategy Brand Development Digital Media

Medico Legal & Creative Strategist

Shenoy Hospitals

Jan 2017 - Present (8 years 6 months)

Built SOPs, conducted audits, drafted 800+ consent forms related to Multi Specialty Hospitals. Trained 100+ medical staff on communication & compliance.

SOP Development Auditing Legal Documentation Training Development Communication Skills Healthcare Administration Event Management

Medico-Legal Head & Trainer

Mamata Fertility Hospital

Jan 2015 - Present (10 years 6 months)

Built SOPs, conducted audits, drafted Infertility Hospital related consent forms. Trained 100+ medical staff on communication & compliance.

SOP Development Auditing Legal Documentation Training Development Communication Skills Healthcare Administration Process Improvement Staff Training Regulatory Compliance

Brand & Training Consultant

Aalankrita Resorts

Jan 2010 - Present (15 years 6 months)

Managed guest experience, internal branding, and creative events. Developed and executed strategies to enhance brand visibility and customer satisfaction.

Guest Experience Event Management Customer Satisfaction Hospitality Management Brand Strategy Marketing Communications Public Relations

Education

Degrees, certifications, and relevant coursework

IIM Kashipur

Executive Development Programme, Strategic Brand Management

Grade: 88.5%

Completed an Executive Development Programme in Strategic Brand Management with a focus on Digital & Social Media Strategy, achieving top honors as the topper with 88.5%. This program enhanced skills in brand architecture, positioning, and digital marketing.

Growth School

Intensive Cohort, Brand Marketing

Participated in an 8-week Brand Marketing Intensive Cohort, focusing on comprehensive brand marketing strategies. This program provided in-depth knowledge and practical skills in various aspects of brand management.

Symbiosis Centre of Health Care

PG Diploma, Medico Legal Systems

Obtained a PG Diploma in Medico Legal Systems, gaining specialized knowledge in legal aspects related to healthcare. This program equipped with skills to navigate medico-legal complexities and compliance.

Osmania University

LLB, Law

Earned an LLB degree, providing a strong foundation in legal principles and practices. This education developed critical thinking and analytical skills essential for legal and professional roles.