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Social Quotient

@socialquotient

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Digital marketing expert with 17 years of experience in brand strategy.

India

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What I'm looking for

I seek a dynamic role where I can lead innovative marketing strategies and drive brand success.

With over 17 years of experience in digital marketing and communication, I have successfully collaborated with renowned brands across the Indian and APAC markets. My expertise encompasses account handling, partnerships, content creation, social media marketing, influencer marketing, and comprehensive brand solutions. I thrive on developing innovative strategies that drive brand growth and engagement.

Throughout my career, I have led diverse teams and managed high-profile campaigns for clients such as HUL, Tata AIA, and Coke India. My role as Business Head at YAAP involved overseeing content and brand strategy, while my freelance consultancy allowed me to launch influencer apps and execute impactful digital marketing initiatives. I am passionate about leveraging creativity and strategic thinking to foster collaboration and drive results.

Experience

Work history, roles, and key accomplishments

Freelance Consultant

Khol Khel Pvt Ltd

Jan 2024 - Mar 2024 (2 months)

Consulted on collaborations and partnerships, focusing on integrating play with learning and cultural preservation through curated experiences and board games.

Collaboration Partnerships Content Creation Strategic Thinking

Business Head

YAAP

May 2023 - Jan 2024 (8 months)

Led content and brand strategy for key clients, managed client servicing teams, and developed innovative digital marketing strategies to enhance brand presence.

Client Servicing Brand Strategy Digital Marketing Team Management Revenue Management

Freelance Consultant

Self-employed

Jan 2018 - May 2023 (5 years 4 months)

Executed influencer marketing campaigns and launched multiple apps for celebrities, collaborating with major brands across Southeast Asia.

Influencer Marketing Campaign Management Influencer Collaboration Digital Strategy

Head Of Digital & Content Marketing

Offbeet Media and Communications

Aug 2021 - Jan 2023 (1 year 5 months)

Directed content strategy and digital marketing initiatives for multiple group companies, enhancing their online presence and engagement.

Content Strategy Digital Marketing Social Media Management PR

Business Head - West

Hungama Digital Services

Jan 2017 - Dec 2017 (11 months)

Oversaw business operations for the West and South regions, driving revenue growth and managing digital marketing strategies for various brands.

Business Development Digital Strategy Team Leadership Revenue Client Management

Director - Integrated Network Solutions

Viacom18 Media Private Limited

Mar 2013 - Dec 2016 (3 years 9 months)

Managed integrated marketing solutions for top national clients, working on large-scale live events and branded content across multiple platforms.

Integrated Marketing Client Management Event Planning

Group Head

Radio Mirchi

Sep 2008 - Mar 2013 (4 years 6 months)

Led brand solutions and revenue generation for the North region, implementing marketing plans and multimedia properties to enhance brand visibility.

Revenue Marketing Strategy Event Management

Education

Degrees, certifications, and relevant coursework

MICA

Post Graduate Certification, Digital Marketing and Communication

2019 - 2020

Completed a Post Graduate Certification Program in Digital Marketing and Communication, focusing on the latest trends and strategies in digital marketing, communication, and brand management.

New Delhi Institute of Management

MBA, Marketing and IT

Pursued an MBA in Marketing and IT, gaining comprehensive knowledge in marketing strategies, information technology applications in business, and management principles.