Possibilities to explore in creative strategy, brand building, digital marketing, and content.
Siddhesh Bipin Garg
@siddheshgarg
12+ years in Content Strategy | Advertising | Marketing | Digital | Engineer
What I'm looking for
As a seasoned copywriter and creative strategist, I have over a decade of experience in crafting compelling narratives for diverse brands across various sectors. Currently, I lead a team of talented copywriters at Concept Public Relations, where I manage B2C and B2B communications for high-profile clients, including government entities and multinational corporations.
My journey has taken me through esteemed agencies like MRM//McCann Worldgroup and FreshBox Media, where I have successfully developed and executed integrated marketing campaigns that resonate with target audiences. I pride myself on my ability to blend creativity with strategic thinking, ensuring that every piece of content not only engages but also drives results.
Beyond my professional endeavors, I am passionate about giving back to the community, volunteering as a brand consultant for non-profit organizations. I believe in the power of storytelling to create meaningful connections and am committed to using my skills to make a positive impact.
Experience
Work history, roles, and key accomplishments
Copy Head
Concept Public Relations
Sep 2022 - Present (2 years 10 months)
Headed the copy and content department, managing B2C, B2B, and Public Sector Undertaking brands across India and South Africa. Collaborated with the Executive Director to ensure digital communications met client expectations and created end-to-end digital content for various clients.
Brand Consultant and Event Supervisor
SaAkshar Welfare Society
Jan 2017 - Present (8 years 6 months)
Volunteered as a Brand Consultant and Event Supervisor, working closely on donation drives for food, clothing, and school supplies. Contributed to setting up initiatives across underprivileged areas and slums of Mumbai.
Associate Creative Director-Copy
MRM// McCann Worldgroup
Aug 2021 - Aug 2022 (1 year)
Strategized and managed daily digital collateral for major brands like Standard Chartered Bank and MasterCard Asia Pacific. Proposed and executed campaigns across various marketing channels, including emailers, social media, and website banners.
Group Copy Lead & Creative Strategist
Freshbox Media Pvt. Ltd.
Jan 2020 - Jun 2021 (1 year 5 months)
Ideated, strategized, and supervised brand positioning across digital and integrated channels. Developed and wrote digital marketing strategies, proposals, and creative pitches to onboard new clients.
Creative Group Head
Zebracrossing Paradigm Pvt. Ltd.
Jun 2017 - Aug 2019 (2 years 2 months)
Produced content action plans and administered end-to-end content management for client briefs. Planned, supervised, and evaluated content activations for marketing campaigns.
Senior Copywriter
IBS
Dec 2016 - Feb 2017 (2 months)
Identified USPs and selling points of brands and ideated digital campaigns accordingly. Wrote content and copy for advertising collaterals such as digital campaigns, emailers, and social media posts.
Senior Manager (Operations)
Team Pumpkin Corporation
Mar 2016 - Oct 2016 (7 months)
Managed creative digital pitches for potential retainers and mentored content writers for advertising and PR platforms. Ensured quality and efficiency in short-term and long-term advertising and marketing projects.
Copywriter
Ting
Sep 2014 - Jan 2016 (1 year 4 months)
Wrote various advertising and marketing content, including headlines, taglines, body copies, and website content. Maintained brand hygiene by adhering to brand mission, vision, and values.
Copywriter
Red Realm
Mar 2013 - Aug 2014 (1 year 5 months)
Created and wrote content for brands in digital media, including headlines and captions for social media posts. Developed custom content for platforms like Facebook, Twitter, and Instagram.
Web Hosting Engineer
Directi Internet Solutions Pvt. Ltd.
Jun 2012 - Feb 2013 (8 months)
Performed troubleshooting for domains and website hosting issues for customers. Provided web solutions with DNS server management and web hosting control panels.
Education
Degrees, certifications, and relevant coursework
IIM Vishakhapatnam
EMBA, Business Administration
2024 -
Currently pursuing an Executive Master of Business Administration, focusing on advanced business strategies and leadership. This two-year master's program is designed to enhance managerial skills and provide a comprehensive understanding of global business environments.
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, Acharya Institute of Technology
Bachelor of Engineering, Computer Science & Engineering
2008 - 2012
Completed a Bachelor of Engineering in Computer Science & Engineering. The curriculum covered fundamental and advanced topics in computer science, preparing for a career in technology and engineering.
Availability
Location
Authorized to work in
Portfolio
bit.ly/Workfolio_SiddheshSalary expectations
Job categories
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