Looking for a job

Mohsin Raza

@mohsinraza6

Message

I lead digital-led integrated campaigns and multi-client advertising portfolios across channels.

India

Message

What I'm looking for

I'm seeking a senior digital-led integrated advertising or 360° agency role in the UAE, Oman, Qatar, Kuwait or Saudi Arabia, where I can lead multi-market campaigns, manage client relationships and grow advertiser portfolios.

At AHS IT Services, I lead integrated campaigns across digital, print, radio, OOH and in-store platforms for clients in healthcare, education and real estate.

I direct Google Ads, Meta Ads, SEO, GTM, Google Analytics and WhatsApp marketing while managing agency and vendor relationships, media planning and advertising budgets. I also lead and mentor a 20-person cross-functional team across content, SEO, design and sales.

Earlier, I built advertiser portfolios and delivered hyper-local digital campaigns at Rediff.com, led media solutions at Amar Ujala, and increased 93.5 RED FM station revenue by 71% through concept-based activations.

My career across The Times of India, RED FM, Amar Ujala and Rediff.com has focused on growing revenue, winning clients and delivering campaign ideas that connect brands with markets.

Experience

Work history, roles, and key accomplishments

Current

Head – Marketing & Branding

Current

AHS IT Services Pvt. Ltd.

Jun 2013 - Present (13 years 3 months)

Direct integrated, multi-channel campaign delivery across a multi-client portfolio spanning print, digital, radio, OOH and in-store platforms. Grew client portfolio across healthcare, education and real estate through new business pitches and B2B outreach.

Digital Marketing Strategy Google Ads Meta Ads SEO Google Tag Manager Google Analytics WhatsApp Marketing Media Planning Budgeting Team Leadership Customer Relationship Management

Manager – Business Development

Rediff.com India Ltd.

Apr 2011 - Jun 2013 (2 years 2 months)

Led new business development for the Rediff Deals initiative across Central & Eastern Uttar Pradesh, building a portfolio of local advertisers. Recognized as national top performer for three consecutive months.

New Business Development Client Pitching Content Marketing Strategic PR Market Analysis Digital Solutions

Manager – Media Solutions

Amar Ujala Publications Ltd.

May 2010 - Apr 2011 (11 months)

Pitched and onboarded high-value clients, growing advertising revenue through concept-based campaigns and tailored proposals. Led a regional media sales team and managed creative agency partnerships.

Media Sales Client Onboarding Revenue Growth Team Leadership Agency Management Brand Activation

Account Group Manager – Sales & Marketing

93.5 RED FM

Dec 2007 - May 2010 (2 years 5 months)

Directed the advertising sales and marketing division, driving a 71% increase in station revenue through strategic, concept-based activations. Orchestrated high-impact branding events using barter partnerships.

Advertising Sales Marketing Strategy Revenue Growth Event Management Team Leadership Barter Collaborations

Officer – Response (Media Sales)

The Times of India

Sep 2004 - Jul 2007 (2 years 10 months)

Drove a 51% increase in annual revenue, strengthening market share across educational and commercial sectors. Boosted sales by 30% through strategic client engagement and precise sales planning.

Media Sales Revenue Growth Client Engagement Sales Planning Agency Collaboration MIS Reporting