Open to opportunities

Mohita Adhvaryu

@mohitaadhvaryu

Impact-driven UX writer and content designer with 12 years of experience in crafting user-centered microcopy, leading people and content strategy.

India

Message

What I'm looking for

I seek roles where I can lead content design, strategy and UX writing within collaborative, design-driven teams, tackle complex product challenges, and mentor others while delivering measurable impact.

I am an impact-driven UX writer and content designer with 12 years of experience across tech, media, and design, focused on crafting strategic, user-centered content that elevates engagement and usability.

I have shaped tone and content foundations for large design systems, led UX copy for product initiatives, and partnered with cross-functional teams to translate complex ideas into clear, accessible experiences.

My work has contributed to measurable outcomes — including increased retention, boosted brand value, major design system adoption and cost savings — and I mentor peers while driving content strategy and operations.

Experience

Work history, roles, and key accomplishments

Current

UX Writer | Content Designer

Current

Shell

Jan 2021 - Present (5 years)

Shaped tone and content structure for Shell's Design System, leading content design and UX copy for major initiatives that drove brand value and improved usability across multiple products.

Content Strategy UX Writing Design Systems Cross Functional Collaboration Figma Documentation Accessibility Content Operations

Content and Brand Consultant

Independent Consultant

Jan 2015 - Dec 2023 (8 years 11 months)

Delivered content strategy and end-to-end content creation for multiple clients across tech, media, and consumer brands, ensuring brand consistency and measurable outcomes.

Content Strategy Editing Information Architecture Stakeholder Management Content Operations UX Writing Project Management

UX Writer

Brucira and ruttl

Jan 2021 - Dec 2022 (1 year 11 months)

Crafted user-focused UX copy and content for Brucira clients and ruttl's SaaS platform, and built a content repository of blogs and case studies to showcase product design outcomes.

UX Writing Microcopy Content Strategy Case Studies User Research GitHub Figma

Head of Content and Communication

Yuyiii

Jan 2019 - Dec 2020 (1 year 11 months)

Led content, video production, marketing, and communications to scale revenue; directed travel short films and managed a team of writers, videographers, and designers.