I work best with organisations and individuals that need a strategic content marketing partner, not just another pair of hands.
Open to opportunities
Shirley Mistry
@shirleymistry
Content strategist at Edisol who shaped Bajaj Finance’s editorial strategy and now drives brand content for clients across sectors.
IndiaWhat I'm looking for
I developed and owned content strategy for Bajaj Finance at Edisol, managing a research-led editorial pipeline across articles, thought leadership, and product content. I also oversaw content operations from brief intake through editing and delivery.
As an Independent Content Strategist & Writer, I’ve developed brand and content strategies across fintech, pharma, FMCG, real estate, F&B, and lifestyle. For Kinary, my work drove 400+ app installs at $0.02 cost per lead and grew its Instagram following by 70% over nine months; I’ve also shaped brand positioning and copy for The Good Doll and developed pitch deck narratives for three clients.
Experience
Work history, roles, and key accomplishments
SE
Current
Independent Content Strategist & Writer
Self-employed
Apr 2020 - Present (6 years 6 months)
Developed and executed content strategy for clients across fintech, pharma, FMCG, real estate, F&B, and lifestyle sectors, driving app installs at $0.02 CPL and engagement rates up to 27.5%.
ED
Deputy Editor
Edisol
Oct 2017 - Mar 2020 (2 years 5 months)
Led content strategy and editorial operations for a digital content agency, managing high-volume editorial pipelines for clients like Bajaj Finance.
JW
Content Writer
Jack in the Box Worldwide
Mar 2015 - Aug 2017 (2 years 5 months)
Created content for premium lifestyle and FMCG brands, including Louis Philippe and HUL, and was promoted to Senior Content Writer within 19 months.
JW
Senior Content Writer
Jack in the Box Worldwide
Mar 2015 - Aug 2017 (2 years 5 months)
Created content for premium lifestyle and FMCG brands, including Louis Philippe and HUL, and was promoted to Senior Content Writer within 19 months.
HM
Reporter
Hill Road Media
Nov 2013 - Feb 2015 (1 year 3 months)
Reported and wrote across beats for a digital media publication, building foundational skills in research, interviewing, and editorial accuracy.
SM
Sub-Editor
Spenta Multimedia
Jun 2013 - Nov 2013 (5 months)
Edited and proofread content for publication, developing a strong editorial eye for clarity, accuracy, and consistency.
Education
Degrees, certifications, and relevant coursework
SP
Symbiosis Institute of Media and Communication, Pune
Bachelor of Mass Media, Journalism
Bachelor of Mass Media (Journalism) degree from Symbiosis Institute of Media and Communication, Pune.
Availability
Open to opportunities
Location
IndiaAuthorized to work in
Salary expectations
138k+ INR
Social media
Job categories
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