Wandering Sandip
@wanderingsandip
Content writer specializing in UX writing, SEO and marketing copy.
IndiaWhat I'm looking for
I am a content writer with 4+ years of experience specializing in app and web copy, press releases, newsletters, social media posts and other marketing collaterals. I focus on clear, user-first messaging that informs, inspires and helps drive engagement.
At Collegedunia I managed end-to-end projects for the Central Digital Marketing team, researched education trends, assigned content briefs to freelancers and proofread multiple blogs daily while tracking performance using GA, SEMrush and Ahrefs. As Dy. Manager — Creative Writer (UI/UX) at Reliance, I curated user-centric copy for web and app aligned with Jio’s voice, collaborated with designers, researchers, PMs and marketing, and used GA4, Maze and user surveys to iterate copy.
I have freelance experience writing travel, digital marketing and tech blogs, hold copywriting and brand management credentials, and use tools including WordPress, Canva, Figma, Filmora and ChatGPT. I bring strong editorial discipline, SEO know-how and a collaborative mentality to product and marketing teams.
Experience
Work history, roles, and key accomplishments
Content Writer
Guru Sports Media
Mar 2025 - Present (5 months)
Producing sports-focused content and marketing copy for Guru Sports Media, aligning tone to audience and delivery schedules.
RIDy. Manager - Creative Writer (UI/UX)
Reliance Industries
Jul 2022 - Mar 2025 (2 years 8 months)
Managed UX copy, collaborating with designers, researchers and PMs to curate user-centric copy for Jio products (JioTV+, JioMart, JioFinance, Netmeds) and iterated copy using GA4 and Maze.
Freelance Content Writer
Freelance
Sep 2021 - Jun 2022 (9 months)
Wrote blogs on Travel, Digital Marketing, and Tech and produced social media and marketing copy for clients.
COContent Writer
Collegedunia
Mar 2020 - Aug 2021 (1 year 5 months)
Managed content production for the Central Digital Marketing team, assigning briefs to freelance writers and proofreading at least 5 blogs daily; researched education trends and tracked keyword performance via GA, SEMrush, and Ahrefs.
Education
Degrees, certifications, and relevant coursework
ULUniversity of London
Certificate in Brand Management, Brand Management
Completed the Brand Management Foundations course through the University of London in 2023.
Len's Smith
Certificate in Copywriting, Copywriting
Completed Len's Smith copywriting certificate focused on copywriting principles and practical skills.
IIBR, Pune
Post Graduate Diploma in Management, Human Resources
Post Graduate Diploma in Management (Human Resources), AICTE approved, awarded by IIBR, Pune.
UCUniversity of Calcutta
Bachelor of Arts (Honours), English
BA English (Hons) from the University of Calcutta with focus on English literature and language studies.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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