Tista Dutta

I’m a content leader with 10+ years of experience driving growth through strategy, UX, SEO, and scalable content systems for “GOOGLE ADS brands” including Swiggy, Reliance, and Tata Group. I focus on aligning brand narrative with conversion outcomes, using performance benchmarks to guide decisions.

At Swiggy, as a Content Manager (April ’22 - Present), I’ve led end-to-end performance-based creative strategy and direct-response copy to improve conversion and CTR benchmarks. I’m also known for streamlining operations by building automation SOPs and leading cross-functional production with product, design, and agencies.

I’ve delivered measurable SEO impact using Surfer SEO and scalable content workflows across FMCG, beauty, retail, and lifestyle. I’ve also won recognition for growth outcomes (MVP twice: Q3 '22 & Q3 '24), including a 15% conversion lift through content experimentation, automation, and UX innovation.

My background blends content production with customer acquisition and retention: from in-app banners, TVCs, voiceover scripts, and topical campaigns to omnichannel copy for Meta ads and YouTube. From roles like Senior Copywriter and Assistant Manager to freelance training as a UX Content Trainer, I bring a repeatable system mindset—so teams can publish faster, test smarter, and scale.