At Connect Group, I lead the marketing team and drive organic growth and performance marketing across the group’s 20+ brand websites. Organic channels account for 60% of total monthly leads, while paid campaigns contribute 100+ leads per month.
At FableStreet, I managed monthly paid campaign budgets of ₹3.5–4.5 Cr and worked on revenue, ROI, customer acquisition, and SEO/PR. I increased daily organic sessions by 2X–3X, revenue by 10X, and organic revenue share from 8% to 20% of total orders.
At Jindal Group, I led growth and digital marketing for Amala Earth. I helped scale revenue by 1.8X, reduce CAC by 40%, and improve repeat rate by 55%; organic revenue share rose from 0% to 30% of total orders.
At Home Credit India, I led SEO and mobile app acquisition and retention, uplifting monthly organic sessions by 10X and scaling daily app installs by 6X while reducing CPI by 80% and CAC by 50%. My work also spans paid acquisition, SEO, analytics, and AI-supported campaign execution and reporting.
