Yuvraj singh

I’m a performance marketer with 5+ years of progressive digital marketing experience across SEO, paid media, and performance marketing—growing from intern to Senior Executive to Performance Marketer. I lead full-funnel strategy using data-driven decisions to drive measurable outcomes across channels and industries.

In my current role, I’m leading performance marketing for B2B cinema concession equipment and bulk popcorn supply. I run Meta Ads, Google Ads (Search, Shopping, PMax), LinkedIn Ads, and WhatsApp API campaigns targeting cinema chains and distributors across India.

I also own the technical and analytics layer—managing Google Merchant Center feed setup and shopping integration, overseeing SEO strategy and Google Business Profile, and tracking performance with GA4. Previously, I managed end-to-end digital marketing for a fashion e-commerce brand, optimizing product feeds and improving organic visibility through On-Page and Technical SEO (including Core Web Vitals, schema markup, and internal linking).

Earlier, I executed SEO (On-Page, Technical, Off-Page) and paid campaigns for multiple client accounts, handled GSC/GA4 reporting and backlink outreach, and supported local SEO. I’m energized by optimization work like A/B testing, audience segmentation, and lead generation—turning experiments into consistent month-on-month improvement.