Rushikesh Kella
@rushikeshkella
Digital Marketing Manager specializing in SEO, paid media, and full-funnel analytics for growth.
IndiaWhat I'm looking for
I’m a Digital Marketing Manager with 4 years 10 months of hands-on experience across SEO, SEM, paid social, GA4 analytics, and full-funnel campaign management across B2B, BFSI, and D2C.
I take ownership of digital marketing strategy end-to-end—improving acquisition costs, conversion rates, and measurement. I build scalable tracking infrastructure using GA4, Google Tag Manager, and UTM tracking to keep attribution accurate.
Most recently, as Marketing Lead & Founder at Jivolta, I architected and executed an international D2C strategy across SEO, Meta Ads, content, email, and Shopify CRO. I reduced CAC from ₹256 to ₹106 (59%) by restructuring Google Ads bidding, cleaning negative keywords, refreshing creatives, and rebuilding GA4 + GTM + UTM tracking.
From there, I built full-funnel Meta Ads (awareness → consideration → conversion) and delivered consistently 3–4x ROAS on warm audiences. I also led a 46-point technical SEO audit and implemented Shopify Conversions API, domain verification, and matching to protect pixel accuracy after iOS changes.
Experience
Work history, roles, and key accomplishments
Marketing Lead & Founder
Jivolta
Dec 2025 - Present (7 months)
Architected and executed an end-to-end digital marketing strategy for an international D2C brand across SEO, Meta Ads, content, email, and Shopify CRO. Reduced CAC from ₹256 to ₹106 (59%) via Google Ads bidding/keyword cleanup and a GA4+GTM+UTM tracking overhaul, while building a Meta Ads full-funnel that achieved 3–4x ROAS on warm audiences.
Senior Marketing Executive
OPL Innovate
Oct 2023 - Nov 2025 (2 years 1 month)
Owned digital marketing across SEO, Google Ads, Meta Ads, social media, email, and content while managing channels with a small team and external agencies. Implemented GA4 and Google Tag Manager with a full-funnel tracking framework, led a brand refresh, and improved audience engagement by 18% YoY.
Digital Marketing Executive
Rising Financials Limited
Apr 2023 - Oct 2023 (6 months)
Grew inbound qualified leads by 15% in 6 months using targeted content, SEO improvements, and paid social optimization. Managed a multi-channel content calendar across social, blog, and email aligned to audience personas and search intent.
Digital Marketing Strategist
Resource Extension Inc
Jul 2022 - Feb 2023 (7 months)
Managed Google Ads and paid social campaigns across multiple accounts to drive a 28% increase in qualified leads through bid management and audience refinement. Led a CRO program that improved landing page conversion by 22% and built Looker Studio dashboards for CPL, ROAS, CTR, and budget utilization reporting.
Brand & Digital Marketing Executive
Deep Group of Companies
Aug 2021 - May 2022 (9 months)
Executed paid ad campaigns and SEO strategies across multiple brands to improve online presence and lead generation. Managed social media presence and coordinated with agencies to deliver integrated campaigns.
Education
Degrees, certifications, and relevant coursework
Karnavati University
Postgraduate Diploma in Management, Marketing
Grade: Distinction
Completed a Postgraduate Diploma in Management with a focus on Marketing, graduating with Distinction.
Gujarat University
Bachelor of Commerce, Accounting
Completed a Bachelor of Commerce with a focus on Accounting.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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