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Veven Ng

@vevenng

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Regional Marketing Professional | 12 Years Across APAC Markets, Brand Strategy & Commercial Growth

Japan

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Marketing leader with 12 years of experience building brands and delivering integrated marketing across travel, luxury beauty and retail. Most recently, I led a team of 7 marketers in Central Region for Malaysia Airlines and Firefly, overseeing annual marketing budgets and a mix of monthly route, promotional and brand-awareness campaigns while delivered MATTA Travel Fair’s highest-ever revenue of RM416 million in 14 days, 4% above target. I bring commercial focus and hands-on experience across campaign strategy, go-to-market planning, digital, PR, partnerships and cross-functional execution across markets.

Experience

Work history, roles, and key accomplishments

International Marketing Manager

Malaysia Aviation Group

Nov 2025 - Aug 2026 (9 months)

Led regional marketing strategy and execution for Malaysia Airlines and Firefly, overseeing end-to-end marketing initiatives to drive travel demand and support commercial objectives. Managed annual marketing budgets and led a 7-person team.

Marketing Strategy Campaign Management Digital Marketing Ecommerce Partnerships Budget Management Team Leadership

Senior Regional Marketing Manager

Coty Int (M) Sdn Bhd

Jan 2025 - Jul 2025 (6 months)

Developed and executed comprehensive marketing strategies for the APAC region to drive brand growth, market share, and revenue performance. Led 360° marketing campaigns across media, PR, digital, CRM, and trade marketing.

Marketing Strategy APAC Marketing 360° Brand Campaigns Media PR Digital CRM Trade Marketing Ecommerce Cross Functional Collaboration

Marketing Lead, Prestige Division

Coty Int (M) Sdn Bhd

Oct 2022 - Dec 2024 (2 years 2 months)

Led national marketing strategy, planning, and execution across all COTY prestige brands in Malaysia, driving brand success and business growth. Managed annual marketing plan, budget, and P&L, and led a team of 9.

Marketing Strategy Brand Management P&L management Budget Management 360 Marketing Media PR Trade Activations CRM Ecommerce Team Leadership

Marketing Manager

Coty Int (M) Sdn Bhd

Jul 2019 - Aug 2022 (3 years 1 month)

Directed 360° marketing campaigns across all touchpoints including digital, PR, in-store, and trade. Managed brand P&L, consistently achieving budget targets and optimizing ROI.

Marketing Strategy 360° Brand Campaigns Digital Marketing PR In Store Trades P&L management Forecasting ROI Optimization

Product Manager

L'Oreal (M) Sdn Bhd

Oct 2018 - Jul 2019 (9 months)

Managed go-to-market planning and execution for key product launches and core pillar growth. Developed integrated marketing mix strategies including digital, retail, education, and merchandising.

Product Management Go To Market Marketing mix Digital Marketing Retail Education Merchandising Budget Management Forecasting

Assistant Product Manager

Luxasia (M) Sdn Bhd

Jul 2014 - Sep 2018 (4 years 2 months)

Responsible for brand building, developing annual marketing calendar, and implementing creative integrated marketing campaigns. Managed brand P&L and ensured budget adherence across campaigns.

Brand Building Marketing Calendar Integrated Marketing P&L management Budget Management Market Analysis Competitive Analysis

Education

Degrees, certifications, and relevant coursework

Upper Iowa University

Bachelor of Science (Hons), Marketing and Psychology

2008 - 2012

Grade: CGPA 3.53 / 4.00

Bachelor of Science (Hons) in Marketing and Psychology from Upper Iowa University, Iowa, USA, from 2008 to 2012. Graduated with Cum Laude honors and a CGPA of 3.53/4.00.