Influencer Marketing
Content Creation
@yukineyanagawa
Influencer Marketing Specialist and UGC content creator with hands-on experience managing seeding and paid campaigns in the Japan market.
Influencer Marketing
Content Creation
I am an Influencer Marketing Specialist with experience leading influencer campaigns primarily for the Japan market, managing both seeding and paid collaborations from planning through execution. My work includes identifying and evaluating influencers based on engagement and audience fit, negotiating contracts and fees, managing campaign timelines, reviewing content prior to publication, and tracking post-performance and engagement metrics. I also conduct trend and competitor research to inform campaign direction and support cross-market collaboration, including assisting US-based teams with influencer discovery and market analysis.
In addition to my professional role, I work as an independent content creator and UGC collaborator, producing short-form, platform-native content for brands through paid partnerships. This dual perspective allows me to approach influencer marketing with a strong understanding of both brand objectives and creator workflows. I am particularly interested in roles within influencer marketing, brand partnerships, and creator economy teams, especially those operating in international or Japan-focused markets.
Work history, roles, and key accomplishments
Self Employed
May 2025 - Present (8 months)
Produced platform-native UGC and short-form content for brands as a paid collaborator, aligning creative assets with brand guidelines and performance objectives. Delivered concise, conversion-focused creative across social channels.
Forsit
Jan 2024 - Present (2 years)
Managed influencer marketing for the Japan market, running end-to-end seeding and paid campaigns with ~30 influencers per campaign and securing long-term partnerships with 10 creators. Negotiated fees and contracts, curated content guidelines, and tracked post-performance to optimize engagement.
Asoviva LLC
Feb 2023 - Dec 2023 (10 months)
Analyzed client media exposure using analytics tools to deliver insights that improved online visibility and market share; translated materials between English and Japanese to ensure culturally accurate communications.
Dale Carnegie Tokyo
Jul 2022 - Jan 2023 (6 months)
Translated bilingual materials and edited podcast and YouTube content for online publication, ensuring clarity and readiness for distribution.
Project Nord
Oct 2021 - Jun 2022 (8 months)
Created graphic assets and managed social media visuals to support brand communication and engagement across channels.
Degrees, certifications, and relevant coursework
Bachelor, Political Science and Economics
Activities and societies: Gender Studies sub-major; SDGs Japan Volunteer
Completed a Bachelor's degree in Political Science and Economics with a sub-major in Gender Studies, focusing on political and socioeconomic analysis.
Social Studies
Studied Social Studies at the University of Copenhagen as part of an exchange or study-abroad period.
Software and tools used professionally
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