
Milena Vieira
@milenavieira
I lead financial products from discovery to nationwide launches across payments, credit cards, loans, and insurance.
What I'm looking for
I've led financial products at Lojas Renner's Realize, owning lifecycle management and backlog prioritization for credit cards, loans, insurance, Open Finance, and private-label cards. I connect business, technology, operations, fraud, compliance, CRM, marketing, and vendors to deliver reliable payment experiences.
I've taken more than 10 financial product launches nationwide, increased card activation by 40% through Instant Card Issuance, digitized invoice delivery to 100%, and helped reduce operational costs by approximately R$5 million per month. I bring 13+ years in regulated financial services, combining product discovery, GTM, metrics, and cross-border collaboration.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
Lojas Renner
Feb 2024 - Aug 2026 (2 years 6 months)
Managed 5 core financial products (Private Label, Credit Cards, Loans, Insurance, Open Finance) and key card processor migration. Led Agile product discovery to delivery—defining backlogs, user stories, and releases. Bridged business, tech, and vendors while tracking KPIs (sales, delivery, churn). Managed operational risks to ensure stability during major sales campaigns.
Product Manager
Lojas Renner
Jul 2021 - Feb 2024 (2 years 7 months)
Executed GTM strategies for 10+ financial product launches nationwide. Led key initiatives including the Instant Card project for immediate in-store use, 100% Digital Statements (saving ~$95K USD/month), and Sustainable Cards (scaled from 20% to 100% issuance). Coordinated UAT, release plans, and vendor launch steps.
Product Owner – Financial Products
Lojas Renner
Aug 2018 - Jul 2021 (2 years 11 months)
Managed SLAs with 5 key national vendors for card processing, production, and delivery. Led process and logistics optimizations that saved ~$1M USD/month. Monitored billing cycles, card issuance, and returned-card KPIs to drive high quality and customer satisfaction.
IT Business Analyst
Bradesco
May 2015 - Aug 2018 (3 years 3 months)
Connected technical teams with leadership to align priorities, report status, and plan tech updates. Managed IT vendor governance and analyzed operational data for backup and storage systems to ensure service availability.
Managed credit card operations, boletos, billing, and customer communications. Worked daily with international teams across 6 countries (USA, UK, Mexico, Chile, Argentina, and India), leading a monthly best-practices group. Participated in the operational transition and consolidation of HSBC into Banco Bradesco, supporting process transfers and vendor integration.
Education
Degrees, certifications, and relevant coursework
FAE Centro Universitário
Postgraduate Degree, Digital Marketing
Postgraduate degree in Digital Marketing with emphasis on People Management, Leadership, and Strategy.
FAE Centro Universitário
Bachelor's Degree, Business Administration
Bachelor's degree in Business Administration with focus on Management, Strategy, and Business.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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