Lucas Lourenço
@lucasloureno
Product Manager at Nubank who helped cut customer lifecycle data provisioning from 18 business days to about 2.
BrazilWhat I'm looking for
At Nubank, I work across customer lifecycle data, platforms, and marketing automation with Product, Engineering, and Data teams in Brazil, Mexico, and Colombia. I helped reduce data provisioning from 18 business days to approximately 2 and free about 40% of Analytics Engineering capacity through reusable data capabilities.
I also co-authored the product framing for a platform governance hub and co-led its approval workflow redesign. For an in-app promotional communications migration, I coordinated dependencies across 20+ Product and Engineering teams, reaching 92% production readiness with no service blocked at the trigger deadline.
Previously, at DMCARD, I built a WhatsApp and AI-bot credit-card acquisition channel from zero to 40% of proposals within 12 months, while reducing acquisition cost by 20% and increasing new-user acquisition by 30% in four months. I’ve also owned lending acquisition at PICPAY and developed SQL-based sales reporting at DMCARD.
Experience
Work history, roles, and key accomplishments
Lead Product Operations across customer lifecycle data, platforms, and marketing automation, collaborating with Product, Engineering, and Data teams across Brazil, Mexico, and Colombia. Promoted to Lead Product Operations (IC6) in October 2025.
Owned the consumer lending acquisition journey, from product discovery and requirements to prioritization and cross-functional delivery. Aligned Business, Risk, and Technology on customer problems, product priorities, and delivery decisions in a regulated financial-services environment.
First Product Manager, Credit & Collections
Terramagna
Dec 2019 - May 2021 (1 year 5 months)
Established product management practices as the first PM at an early-stage agribusiness fintech, translating stakeholder needs into credit and collections solutions. Defined product requirements and priorities with business and technical partners, guiding execution from problem definition through delivery.
Product Owner, Card Acquisition
DMCARD
Jan 2019 - Dec 2019 (11 months)
Built a WhatsApp and AI-bot credit-card acquisition channel from zero to 40% of proposals within 12 months; reduced acquisition cost by 20% and increased new-user acquisition by 30% in four months. Used customer interviews, customer-success insights, and funnel analysis to identify friction and prioritize acquisition improvements.
Business Intelligence Analyst, Sales
DMCARD
Mar 2016 - Jan 2019 (2 years 10 months)
Built SQL-based reporting, sales performance metrics, and analyses to find funnel bottlenecks and guide commercial decisions.
Financial Risk Consulting
PwC Brazil
Mar 2013 - Dec 2015 (2 years 9 months)
Worked in financial risk consulting, providing advisory services to clients.
C# Software Developer
Titaniumfix
Sep 2010 - Mar 2013 (2 years 6 months)
Developed software solutions using C#.
Education
Degrees, certifications, and relevant coursework
PM3
Product Discovery, Product Discovery
2021 - 2021
Product Discovery course from PM3, completed in 2021.
FIAP
MBA, Business Strategy Management
2019 - 2020
MBA in Business Strategy Management from FIAP, completed in 2020.
ETEP Faculdades
Bachelor's degree, Industrial Engineering
2010 - 2015
Bachelor's degree in Industrial Engineering from ETEP Faculdades, completed in 2015.
Scrum Alliance
Certified Scrum Product Owner (CSPO), Product Ownership
Certified Scrum Product Owner (CSPO) certification.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
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