Open to opportunities

Livia Prescinotti

@liviaprescinotti

Message

I build and scale digital banking, payments, wallets, and insurance products used by millions.

Brazil

Message

What I'm looking for

I'm looking to lead product strategy, innovation, and cross-functional teams building scalable, secure digital financial products across banking, payments, insurance, and fintech.

I've led digital financial product initiatives at Capco, Elo, Bitz, Bradesco Seguros, next Bank, and Banco Bradesco. I co-founded and launched the Bradesco Digital Wallet, growing it to 7M+ users, and helped launch next, Bradesco's mobile-first digital bank, which reached 14M users.

I bring product strategy, user experience, go-to-market, governance, and portfolio leadership together to create secure, compliant financial products. I've launched Brazil's first banking marketplace, ShopFácil, increased revenue by 200% after a platform migration, and lead cross-functional teams across engineering, compliance, legal, operations, design, and business.

Experience

Work history, roles, and key accomplishments

Head of Insurance and Payments

Capco Serviços de Consultoria

Jan 2025 - Dec 2026 (1 year 11 months)

Led strategic product initiatives including new value propositions, market opportunity assessments, and innovation programs to increase card issuance and customer engagement. Worked with governance, legal, and compliance teams to ensure program oversight and alignment with corporate policies.

Product Strategy Product Governance Market Assessment Stakeholder Management Marketing Strategy Go To Market Cross functional Leadership User Experience

Head of Products & New Businesses

Elo Serviços

Jan 2023 - Dec 2024 (1 year 11 months)

Led high-impact initiatives including new value propositions, competitive analysis, and client needs mapping for cardholders. Coordinated cross-functionally with governance, legal, and compliance teams to ensure seamless execution of plans.

Product Strategy Competitive Analysis Go To Market Stakeholder Management Cross functional Leadership Product Management User Experience

Head of User Experience & Product Design

Bitz Serviços Financeiros

Jan 2019 - Dec 2023 (4 years 11 months)

Spearheaded the creation of Bradesco Digital Wallet, driving UX and design strategy for optimal user engagement. Led product and design team, overseeing execution of all user experience journeys within the app.

UX Strategy Product Design Design Systems User Research Data Analysis Product Management Team Leadership Digital Wallets

Digital & Innovation Senior Manager

Bradesco Seguros

Jan 2017 - Dec 2019 (2 years 11 months)

Established and structured the open innovation ecosystem for the insurance group, integrating five business units and creating a governance framework for innovation initiatives and startup engagement. Led innovation programs with local and international startups, managing end-to-end lifecycle of Proofs of Concept.

Open Innovation Startup Engagement Programs Proof of Concept Agile Design Thinking Experimentation Governance Data Driven Decision Making

Digital Products Senior Manager

Next Bank

Jan 2015 - Dec 2017 (2 years 11 months)

Played a key role in the development and launch of next, Bradesco's mobile-first digital bank. Led development of business requirements, user journeys, and experiences for various features such as banking, investments, goals, credit cards, and insurance.

Product Management Business Requirements User Journeys Digital Banking Stakeholder Management Team Leadership

Marketplace Executive Manager

Banco Bradesco

Jan 2010 - Dec 2015 (5 years 11 months)

Managed diverse portfolio, customer services, digital marketing, media, and performance initiatives. Spearheaded platform migration, successfully advocating necessity and managing execution.

Portfolio Management Digital Marketing Platform Migration Performance Marketing Customer Service