Open to opportunities

Milan Popovic

@milanpopovic1

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I’m a global performance marketing and campaign manager driving measurable PPC growth across B2B markets.

Zimbabwe

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What I'm looking for

I’m looking for a global performance marketing role where I can own PPC strategy end-to-end—attribution, tracking, reporting, and optimization—while improving ROAS and pipeline with clear, budget-ready insights.

I lead planning, strategy, launch, and continuous optimization of PPC campaigns, webinars, and customer story initiatives across global markets. With 8+ years of performance marketing experience, I focus on measurable growth and decision-grade reporting for senior stakeholders.

I build attribution models and conversion tracking infrastructure to support data-driven programmatic and media optimization. I also own performance reporting frameworks and dashboards, presenting insights directly to CMO-level audiences to improve media budget allocation and results.

At Jaggaer (July 2024–Now), I advise senior stakeholders and help standardize performance marketing best practices across the team. Previously at Phoenixnap Inc., I managed Google Ads, Meta, and programmatic channels, scaling attributed pipeline from $4.7M to $8M and influencing $22M to $43M within 12 months.

I’ve led hands-on execution and team leadership—driving a 35% increase in Marketing Qualified Leads (MQL) and a 20% increase in Sales Qualified Leads (SQL). I also scaled Black Friday & Cyber Monday from $50K to $200K in 5 days, reduced cost per lead by 67% while maintaining ROAS, and improved visibility through GA4/GTAG measurement and Looker Studio dashboards.

Experience

Work history, roles, and key accomplishments

Current

Global Campaign Manager

Current

Jaggaer

Jul 2024 - Present (2 years)

Leads planning, strategy, launch, and continuous optimization of PPC campaigns and webinars. Builds attribution models and conversion tracking infrastructure, and presents performance insights to senior stakeholders.

PPC Google Ads Webinars Conversion Tracking performance reporting ROAS

Digital Marketing Specialist Team Lead

PhoenixNAP Inc.

Mar 2022 - Jun 2024 (2 years 3 months)

Defined and implemented performance marketing strategy across Google Ads, Meta, and programmatic channels for the server/IaaS industry. Managed team performance and reporting while optimizing funnels and attribution using GA4, GTM, and Looker Studio.

Team Leadership Performance Marketing Google Ads Meta Ads Programmatic GA4 Google Tag Manager Looker Studio Attribution Conversion Tracking A B Testing Audience Segmentation Lead Generation MQL SQL ROAS

Digital Marketing Specialist

PhoenixNAP Inc.

Mar 2020 - Mar 2022 (2 years)

Executed hands-on PPC campaign development, A/B testing, and performance reporting for lead generation campaigns. Managed paid media across Google Ads and Meta platforms, including Search Ads, Display Ads, and Performance Max with conversion tracking via GTM and Google Analytics.

PPC A B Testing Google Ads Google Ads Performance Max Meta Ads Facebook Ads Instagram Ads Google Tag Manager Google Analytics Paid Media Optimization Lead Generation

Paid Media Consultant

PowerHouse Consulting Group

Feb 2018 - Mar 2020 (2 years 1 month)

Advised clients on paid media architecture, attribution, and measurement, and ran paid media campaigns. Worked across multiple client accounts including Mythic Games, Royi Sal, and Art to Art Gallery.

Paid Media Attribution Marketing Measurement Paid Media & Strategy Campaign Management