Giovanna Stelitano
@giovannastelitano
I build full-funnel paid media campaigns that deliver measurable ROAS.
ItalyWhat I'm looking for
At Kiwi Digital, I lead full-funnel media strategy across 10+ DTC, B2B and food client portfolios, managing approximately €2M in annual spend across Google, Meta, TikTok, Amazon, Programmatic Display, CTV and DOOH.
I deliver an average e-commerce ROAS of around 3x through audience refinement, creative testing and bid strategy automation. I also coordinate external media vendors, lead weekly client updates and turn performance data into executive-ready recommendations through Looker Studio dashboards.
Previously at GroupM, I managed multi-million-euro media investment for L’Oréal Italy and delivered blended ROAS of 4–5x on always-on activity. At Together, I built cross-channel plans for Nintendo, Control and B2B clients around launches and seasonal peaks.
I enjoy owning work from planning through optimisation and reporting, while mentoring junior specialists and building practical processes for distributed teams.
Experience
Work history, roles, and key accomplishments
Senior Paid Media Specialist
Kiwi Digital
Nov 2022 - Present (3 years 9 months)
Lead full-funnel media strategy across new business pitches and existing accounts, managing ~€2M annual media spend. Deliver average ROAS of ~3x on e-commerce accounts and coordinate external vendors for CTV, Programmatic Display, and DOOH.
Biddable Specialist
GroupM
Dec 2021 - Nov 2022 (11 months)
Managed multi-million-euro media budget for L'Oréal Italy across Google, Meta, TikTok, Pinterest, and Amazon. Delivered blended ROAS of 4-5x on always-on activity and designed integrated cross-platform launch frameworks.
Biddable Specialist
Together
Oct 2020 - Nov 2021 (1 year 1 month)
Architected cross-channel digital media plans for top-tier consumer brands and B2B clients. Executed and optimized multi-platform campaigns across YouTube, Google, TikTok, and Pinterest.
SEM Assistant
PDR Web Consulting
Oct 2019 - Jul 2020 (9 months)
Set up and managed Search and Display campaigns for SMB and B2B clients. Implemented tracking via Google Tag Manager and Google Analytics, and built reporting in Google Data Studio.
Copywriter
Freelance
Feb 2019 - Jun 2019 (4 months)
Copywriting collaboration on digital marketing content and brand campaigns.
Education
Degrees, certifications, and relevant coursework
LUMSA University
Master of Science, Business Communication, Marketing & New Media
M.Sc. in Business Communication, Marketing & New Media.
University of Messina
Bachelor of Science, Communication Sciences
B.Sc. in Communication Sciences with a focus on Marketing & Advertising.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
Skills
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