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Mike Brown

@mikebrown2

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I build enterprise B2B demand engines through multi-channel marketing, ABM, and sales-aligned strategy.

United States

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What I'm looking for

I'm looking for a remote B2B marketing role where I can build and optimize demand generation, align marketing with sales, and turn channel and funnel data into qualified pipeline.

I've built B2B multi-channel demand generation strategy for American Labelmark Corp. (Labelmaster) for more than a decade, keeping the brand in front of the right buyers across the funnel.

Most recently at IntelliShift, I audited the inbound demand engine, identified where prospects were being lost, and reactivated a dormant high-intent channel to reconnect with in-market buyers.

I combine analytical rigor and storytelling to turn data into demand, spanning ABM, email, direct mail, web, search, PR, events, content, and sales enablement. Earlier consulting work included market research, communication strategy, brand marketing, website strategy, advertising, and media relations.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

IntelliShift

May 2026 - Aug 2026 (3 months)

Led a complete review and audit of the inbound demand generation engine, evaluating channel performance and funnel conversion points. Identified and reactivated a dormant high-intent inbound channel and delivered findings to leadership.

Demand Generation Inbound Marketing Marketing Analytics Funnel Analysis Salesforce HubSpot Google Analytics

Senior Marketing Manager

American Labelmark Corp. (Labelmaster)

Jan 2012 - Jan 2025 (13 years)

Owned B2B multi-channel, cross-segment marketing strategy for over a decade, partnering with sales through training and enablement. Developed messaging and positioning tailored to distinct customer segments.

B2B Marketing Multi channel Marketing Marketing Strategy Sales Enablement Positioning Messaging Salesforce HubSpot Pardot Google Ads Google Analytics Google Tag Manager Asana

Independent Communication Consultant

Self-Employed

Dec 2002 - Jan 2012 (9 years 1 month)

Delivered qualitative market research, communication strategy, brand marketing, collateral and website strategy/development, advertising, and media relations for consumer and industrial clients.

Market Research Communication Strategy Brand Marketing Collateral Development Website Strategy Advertising Media Relations

Marketing Lead

BIR Training Center

Jan 2009 - Jan 2011 (2 years)

Built pre-sales processes and compelling content to grow sales pipeline with limited direction. Drove a 10% increase in school enrollments in 2010 over 2009.

Pre Sales Content Development Pipeline Growth Marketing Strategy

Marketing

KnowledgeAdvisors

Jan 2006 - Jan 2009 (3 years)

Provided strategic leadership and tactical execution across go-to-market programs including brand proposition development, collateral, events marketing, list management, email and direct mail campaigns, lead generation, website management, advertising, and public relations.