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Mark Reese

@markreese

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I build in-house demand generation teams and revenue-focused marketing programs for B2B organizations.

United States

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What I'm looking for

I'm looking to lead growth-focused marketing strategy, demand generation, and marketing operations in a collaborative organization where I can build teams, strengthen sales alignment, and connect marketing programs to revenue.

At Tri-Merit, I lead the strategy, operations, and evolution of an in-house marketing organization for a national specialty tax consulting firm. I partner with executive leadership, Business Development, and subject matter experts to drive growth across consulting practices.

I transformed an agency-dependent model into a five-person internal marketing team, replacing a $120K annual agency engagement. I also modernized digital marketing, increasing website form submissions by 182%, new contacts by 236%, and website conversion efficiency by 4.2x.

I co-led growth of Tri-Merit's Bridging the Gap conference from approximately $91K to nearly $470K in annual revenue, while expanding sponsors and exhibitors from 12 to 40 organizations. Across my work, I lead integrated campaigns, marketing operations, webinars, conferences, reporting, and sales enablement that connect marketing activity to revenue goals.

Previously, I led marketing initiatives at Fourlane and Ice Mobility and advised retail, apparel, and manufacturing clients as an independent marketing consultant. I bring hands-on experience in demand generation, CRM strategy, digital marketing, marketing automation, SEO, eCommerce, and team development.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Tri-Merit, LLC

Oct 2021 - Present (5 years)

Lead the strategy, operations, and evolution of the in-house marketing organization for a national specialty tax consulting firm. Partner with executive leadership, Business Development, and subject matter experts to drive growth across multiple consulting practices.

Marketing Strategy Demand Generation Digital Strategy Marketing Operations Team Leadership CRM Strategy Event Marketing Webinars SEO Marketing Automation Project Management

Marketing Manager

Fourlane, Inc.

Jul 2020 - Sep 2021 (1 year 2 months)

Partnered directly with the VP of Marketing and CMO to execute integrated marketing strategies supporting demand generation, digital marketing, content strategy, and marketing technology initiatives for a national QuickBooks consulting firm.

Employee Advocacy Demand Generation Digital Marketing Content Strategy Martech Salesforce Pardot Email Marketing Analytics

Marketing Manager

Ice Mobility

Sep 2017 - May 2020 (2 years 8 months)

Led marketing strategy across branding, digital marketing, product marketing, eCommerce, and customer experience for multiple consumer technology brands.

Branding Digital Marketing Product Marketing Ecommerce SEO Paid Advertising Email Marketing Web Development Marketplace Optimization

Independent Marketing Consultant

Remote

May 2015 - Jan 2020 (4 years 8 months)

Provided strategic marketing, branding, digital marketing, and creative consulting services for multiple organizations across retail, apparel, and manufacturing industries.

Marketing Strategy Branding Digital Marketing Web Development Content Strategy SEO Creative Consulting

Marketing Production Artist

American Beacon Advisors

Jun 2012 - May 2015 (2 years 11 months)

Built a strong foundation in branding, creative development, marketing communications, and financial services marketing while supporting cross-functional marketing initiatives and corporate communications.

Branding Creative Development Marketing Communications Financial Services Marketing Cross Functional Collaboration

Project Manager & Graphic Designer

B&E Industries

Jan 2011 - Aug 2012 (1 year 7 months)

Managed creative projects, collaborated with clients and leadership on product development initiatives, and built early expertise in project management, manufacturing workflows, and visual communication.

Project Management Graphic Design Client Collaboration Product Development visual communication