At Afterburn Ventures, I led integrated marketing, growth, product, and customer success strategies, and defined go-to-market plans for product and service launches. I also worked with executive leadership on expansion decisions that led to portfolio expansion to 6 countries.
As Head of Marketing and Growth in consulting and freelance work, I implemented monetization, retention, and upsell initiatives based on customer behavior data, increasing LTV by an average of 45% while progressively reducing churn. I also developed websites, landing pages, and applications end to end.
At Nipponflex, I managed 15 direct sales representatives, with 85% meeting or exceeding targets, and optimized onboarding to reduce new representatives’ average ramp-up time by 60%. Earlier, I provided customer success and bilingual customer service in Portuguese and English, supporting onboarding, product adoption, and customer relationships.
