Mariela Nazar
@marielanazar
Cross-Cultural Marketing & Growth Strategist with proven success.
What I'm looking for
I am a dynamic and results-oriented professional specializing in cross-cultural marketing and growth strategies. With a strong background in psychology and extensive experience in LATAM markets, I excel at developing tailored solutions that drive growth and foster meaningful connections across diverse audiences. My expertise lies in building strategic partnerships, leading impactful events, and enhancing customer engagement in competitive environments.
Currently, I serve as a Customer Success Manager at Coretava, where I provide strategic insights to drive revenue growth and ensure exceptional customer satisfaction. My previous roles have equipped me with a deep understanding of market dynamics and the ability to execute high-level networking events, manage localization projects, and deliver bespoke consulting services. I thrive on delivering scalable strategies that align with organizational goals and promote diversity, equity, and inclusion within organizations.
Experience
Work history, roles, and key accomplishments
Customer Success Manager
Coretava
Oct 2023 - Present (1 year 7 months)
As a Customer Success Manager, I provide strategic updates on client performance, oversee service delivery, and act as the main client liaison to ensure exceptional satisfaction. I manage project documentation and support loyalty initiatives, driving revenue growth and maximizing customer success.
Cross-Cultural Business Strategist
Nazar Global
Jul 2024 - Present (10 months)
In my role as a Cross-Cultural Business Strategist, I deliver consulting services in event management and product localization, helping clients expand globally. I develop tailored strategies and lead DEI training to promote inclusive practices, representing clients in key markets.
Head of Partnerships and Growth - LATAM
deco.cx
Jun 2023 - Sep 2023 (3 months)
As Head of Partnerships and Growth for LATAM, I lead growth initiatives and strategic partnerships, planning high-level networking events to strengthen relationships. I represent the company at industry events and develop commercial strategies to drive revenue growth.
Localization Specialist
VTEX
Aug 2020 - Jan 2022 (1 year 5 months)
As a Localization Specialist, I manage the adaptation of global marketing content for diverse markets. I lead localization projects and provide interpretation services, ensuring cultural alignment and supporting the company's IPO preparation.
Cross-Cultural Project Manager
VTEX
Jan 2022 - May 2024 (2 years 4 months)
In my role as Cross-Cultural Project Manager, I manage strategic partnerships and execute the VTEX Experience program, focusing on high ROI events. I collaborate with teams to enhance brand visibility and engagement through well-planned networking events.
Education
Degrees, certifications, and relevant coursework
Pontifícia Universidade Católica do Rio Grande do Sul
MBA in Marketing, Branding & Growth, Marketing
2025 -
eCommerce Institute
Executive Advanced Program in Retail Digital Commerce, Digital Commerce
2024 - 2024
Grade: Merit Honors
Relevant coursework included B2B Marketplace Meridian, focusing on advanced strategies in retail digital commerce.
Pontifícia Universidade Católica do Paraná
Postgraduate in Professional Translation, Translation
2021 - 2022
Completed a postgraduate program focusing on professional translation, enhancing skills in linguistic and cultural adaptation.
Universidad Yacambú
Bachelor’s Degree in Psychology, Psychology
2004 - 2009
Studied psychology, gaining insights into human behavior that inform marketing strategies and customer engagement.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
nazar.globalSkills
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