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Miguel Spranger

@miguelspranger

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Product Lead at Softgames who launched games across nine platforms and grew retention, monetisation and revenue.

Portugal

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At Softgames, I built the new-channels team from scratch, chose nine platforms and adapted 15 live games for their audiences. I also launched new games, including Slime ASMR Find Treasures and Highway Dash, owning validation, core loop, economy and release.

At Miniclip, I improved monetisation across live games and launched three mobile F2P titles that reached 2M+ downloads in 90 days. Earlier, I built Miniclip's game analytics platform from zero, and at Bee Engineering and Farfetch I worked on delivery, roadmaps and marketplace analytics.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Manager

Current

Softgames

Jan 2025 - Present (1 year 9 months)

Built the new-channels team from scratch, setting vision and platform strategy, and adapted 15 top live games to nine platforms. Designed retention features and launched new games, while live-operating 50+ games and leading a team of developers and QAs.

LLM APIs Python Metabase Cloudflare Jira Game Balancing Economy Design LiveOps Platform Strategy Team Lead

Senior Game Product Manager

Miniclip

Jan 2023 - Dec 2024 (1 year 11 months)

Grew live tabletop games including Carrom Pool, rebuilding IAP pricing and launching new mobile F2P titles globally. Built cross-promotion and live-ops tools used by multiple studios and led developers, designers, and QA.

Appsflyer Tableau SQL Soft Launch Pricing Testing IAP Funnels Cross Promotion

Product Manager — Game Analytics

Miniclip

Jan 2021 - Dec 2022 (1 year 11 months)

Built Miniclip's game analytics platform from zero, creating a unified event pipeline and improving studio adoption. Led two engineering teams and a product owner, increasing decision speed and platform NPS.

DBT Mixpanel Cohort Analysis

Project Management Officer

Bee Engineering

Jan 2018 - Dec 2021 (3 years 11 months)

Led delivery and roadmaps for 50+ clients in securities services, managing budgets over €2M and improving on-time delivery from 72% to 94%.

Business Analyst

Farfetch

Jan 2017 - Dec 2018 (1 year 11 months)

Performed fraud, logistics, and service analytics on a global marketplace, and developed cost-benefit cases that prevented over $500K of unprofitable spend.