Andreia Mota

Led end-to-end product lifecycle for NFT marketplace initiatives across 5+ blockchains, including NFT Packs, Merchant Pages, and credit card checkout integrations. Spearheaded Rarible Studio to enable self-service white-label marketplace setup for brands and creators, improving onboarding and reducing operational overhead.

Owned end-to-end lifecycle for digital fashion and digital collectibles, specifying and launching 10+ initiatives including token-gated sale events and gamified product experiences. Led cross-channel execution for major physical drops and built a Shopify store from scratch, including smart contract product logic, metadata models, and NFC-authenticated connected sneaker experiences.

Boosted platform adoption by delivering products for game clients, including Campaign Manager (predictive CRM and messaging) and a headless Template Manager for structured content schemas. Led a full revamp of Store Fronts into a React-based back-office tool and implemented product management career ladders and internal workflow improvements.

Led a team of 5+ Product Managers across modular CMS, CRM, and internal tooling, shaping the enterprise platform vision and delivering SaaS solutions to improve scalability for 20+ luxury brands. Owned modular development across CMS/SEO/CRM/messaging tools, defining content models, workflows, and API-based delivery for multi-brand, multilingual operations.

Owned development of modular CMS and CRM/messaging tools with a focus on reusable content models and API-based delivery for multi-brand, multilingual setups. Defined and tracked platform KPIs to measure brand adoption and operational efficiency, supporting high-volume multilingual content delivery across 15+ languages.

Led business and functional requirements for nationwide administrative applications used by Family Health Units and Primary Health Care Centers. Translated user needs into requirements to support delivery of healthcare administration tooling.