Kate Tsurban

I've led product strategy and delivery for Restream Studio, a browser-based livestreaming product used by creators to stream across multiple platforms. By prioritizing activation, retention, and churn opportunities, I helped grow Studio user retention by 15% year-over-year and increased purchase conversion by 10% through customer segmentation and pricing personalization.

I work hands-on from idea to release: prototyping in Figma and v0, partnering with engineers, and using Amplitude, funnels, user behavior, and customer conversations to guide iterations. I enjoy making complex products simple enough that users do not need a manual or walkthrough.

At BetterMe, I owned the Workouts direction for a B2C iOS app, improving retention by 5 percentage points per cycle through personalization and lifecycle optimization. Earlier, at Sigma Software Group, I launched a referral system for a U.S. grocery app that drove 30% monthly revenue growth.

My foundation in marketing and product analytics shapes how I approach product strategy, experimentation, UX, go-to-market, and customer retention across B2C subscription apps and B2B SaaS.