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Michelline B

@michellineb

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CRM Specialist at NDA Online Casinos, optimizing player journeys and targeted campaigns across email, SMS, and web.

Romania

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What I'm looking for

I’m interested in building trusted client relationships, driving strategic growth, and fostering team collaboration. I want to deliver high value through customer-oriented solutions and effective stakeholder engagement.

At NDA Online Casinos, I manage CRM activities using Customer.io and IQSoft CRM. I plan retention campaigns across email, SMS, and website channels, and build player segments and lifecycle journeys.

I also design email campaigns, manage promotional calendars, and use A/B testing to refine messaging, timing, and targeting. I monitor campaign performance and share insights to improve engagement and retention.

At Playtika, I was a VIP Account Manager Team Leader, recruiting, training, and mentoring the VIP team. Before that, as a VIP Account Manager, I managed player accounts, ran reactivation projects, and coordinated with other departments to tailor the player experience.

At GloriaFood, I supported restaurants and business partners using online ordering software, troubleshooting issues and presenting system demos. Earlier at G2 Travel, I negotiated supplier contracts and supported B2B partners across destinations; at Green Tree Marketing SRL, I managed key accounts and negotiated customized offers.

Experience

Work history, roles, and key accomplishments

Current

CRM Specialist

Current

NDA Online Casinos

Feb 2026 - Present (9 months)

Managed and optimized CRM activities using Customer.io and IQSoft platforms. Planned and executed retention campaigns across email, SMS, and website channels.

Customer.io IQSoft CRM Email Marketing A B Testing Segmentation Campaign Management Retention Promotional Campaigns Copywriting Data Analysis

VIP Account Manager Team Leader

Playtika

Aug 2022 - Jul 2025 (2 years 11 months)

Led recruitment, training, and mentorship of VIP team. Conducted weekly one-on-one meetings and organized team building activities.

Team Leadership Training Mentorship Recruitment Performance Management

VIP Account Manager

Playtika

May 2021 - Aug 2022 (1 year 3 months)

Managed assigned group of players with daily one-on-one communication. Monitored trends and metrics to ensure KPIs were met and ran social media campaigns for user reactivation.

Account Management KPI Monitoring Social Media Campaigns Technical Support Data Analysis User Engagement

Customer Success Specialist

GloriaFood

Apr 2020 - May 2021 (1 year 1 month)

Provided support via chat, email, and calls to restaurants using online ordering software. Conducted demo presentations, troubleshooting, and account management tasks.

Customer Support Intercom Troubleshooting Account Management Training Reporting Retention

Destination Specialist for Benelux/Poland/Baltics

G2 Travel

Jan 2018 - Apr 2020 (2 years 3 months)

Negotiated annual contracts for Benelux, Poland, Bulgaria, Romania, and Baltic states. Supported B2B suppliers and continuously searched for new suppliers to expand services.

Negotiation B2B Sales Supplier Management Customer Retention Market Research Quality Analysis

Operations Executive

G2 Travel

Apr 2017 - Jan 2018 (9 months)

Checked travel itineraries for legal and feasibility issues and made adjustments. Maintained business relations with global offices and B2B clients.

Operations Travel Itinerary Planning B2B Client Relations Reporting Problem Solving

Account Manager (chipy.com)

Green Tree Marketing SRL

Mar 2016 - Mar 2017 (1 year)

Maintained close business relationships with key accounts and developed promotion strategies. Created financial reports and negotiated contracts for VIP clients.

Account Management Negotiation Financial Reporting Client Relations IGaming