Adina Serban

Manages a portfolio of high-profile global enterprise accounts across various industries, focusing on driving long-term customer success by aligning SaaS adoption with strategic objectives. Serves as the main point of contact, supporting adoption, onboarding, support, and compliance initiatives while leading quarterly business reviews with C-level stakeholders.

Managed a portfolio of enterprise accounts across Northern Europe, partnering with marketing C-level stakeholders to drive strategic SaaS adoption and long-term customer success for Oracle Marketing & Sales Cloud. Delivered strategic value adoption assessments, aligning platform usage with evolving marketing and automation goals.

Partnered with marketers across industries in Northern Europe to support the adoption of Oracle Marketing Cloud and Social Cloud. Focused on onboarding, education, and aligning success plans to customer goals and campaign strategy. Acted as Subject Matter Expert for Oracle Social Cloud, leading internal enablement efforts and coordinating product training.

Supported a portfolio of mid-market partners across EMEA, focusing on partner engagement, enablement, and alignment to regional business objectives. Coordinated planning sessions, maintained consistent outreach, and represented Citrix at distributor-led partner events across Northern Europe.

Supported the EMEA sales organization by qualifying inbound and event-generated leads, maximizing early-stage pipeline creation, and collaborating with partners and engineers to identify high-value opportunities. Handled inbound inquiries and cold-called prospects, uncovering business needs and converting leads into qualified opportunities.

Managed global hotel reservations in a fast-paced, sales-driven environment, owning the full customer booking lifecycle and achieving daily sales targets. Handled booking amendments, cancellations, and payment issues with speed and accuracy, acting as the primary point of contact for international customers.

Supported daily office operations in a travel agency while assisting with international bookings, client communications, and document preparation. Answered inbound calls, translated travel materials and offers, handled customer inquiries, and sustained administrative workflows related to tourism packages.

Conducted outbound calls to UK-based leads as part of a targeted B2B campaign, qualifying prospects and presenting offers. Gathered contact and interest details to support client marketing efforts, ensuring accurate CRM input and maintaining high call volumes.

Handled administrative tasks for a UK-based financial services provider, processing customer documentation and updating payment records. Verified transaction data to ensure accuracy and compliance, and supported the customer care team with case handling and escalation documentation.

Completed a Master's Degree in Business Administration and Management. Focused on general business principles and management strategies.

Obtained a Bachelor's degree with a specialization in the economics of tourism. Studied Tourism and Travel Services Management.

Completed the IATA Foundation in Travel and Tourism with Amadeus program. Gained foundational knowledge in travel and tourism operations.