Michelle Iris Oliveira

Ion Interactive is the leading interactive content platform helping B2B marketing teams create interactive content experiences that engage audiences, qualify and convert (assessments, calculators, quizzes, and more).
As Interactive content specialist, I identify and open doors with Marketing leaders at mid-to-large B2B companies, connecting them with Ion's platform to replace static content with i

ZIG is a global FunTech platform focused on delivering SaaS that enhance customer engagement and product experience.

- Managed the full SaaS sales cycle, prospecting, qualification, demos, and closing, using HubSpot daily, increasing the volume of qualified opportunities and improving new contract conversion rates.
- Oversaw daily CRM operations in HubSpot with a focus on customer experience, ret

Clubbi is a B2B digital platform connecting food retail businesses to suppliers through data-driven operations and high-efficiency sales processes.

- Managed the full B2B sales cycle, prospecting, qualification, proposals, and closing, using Salesforce daily to increase pipeline quality and accelerate deal conversion.
- Analyzed sales team productivity and operational bottlenecks, redesigning wor

Serrana Beverage Distributor is an official Heineken distributor, operating with a strong focus on market positioning and brand development.

- Managed strategic key accounts across the beverage retail channel, strengthening long-term relationships, driving monthly revenue growth, and improving execution performance through data-driven planning and cross-functional alignment.
- Led high-volume ne

Prospected and managed client accounts in a competitive territory, driving brand visibility, accelerating premium label rotation, and leading activation strategies aligned with Heineken’s positioning in the craft beer segment.

- Prospected and developed new clients across a highly competitive region, expanding the active customer base and strengthening commercial relationships.
- Executed promoti

FlukeNews Representations is a commercial representation company focused on driving brand visibility, retail execution, and sales growth across key regional markets.

- Led daily negotiations with retailers to secure price actions and maximize brand exposure, increasing shelf space, premium gondola placements, and digital visibility across online marketplaces.
- Designed and executed consumer expe

AB InBev is the world’s largest global brewer, recognized for its portfolio of leading brands and strong commercial presence across international markets.

- Led consultative management of a bar and nightclub portfolio using the BEES B2B platform, achieving 100% digital adoption and 100% customer satisfaction, while expanding sales performance through data-driven actions.
- Coordinated daily sales

Supported sales execution and trade operations to strengthen brand presence and improve commercial performance.

- Led and coordinated a team of promoters and merchandisers to ensure consistent, high-quality in-store execution.
- Monitored and analyzed sales KPIs to maximize market share and improve performance across key accounts.
- Planned and executed trade marketing and merchandising initiativ

Oversaw daily operations of a major brewery and visitor experience center, driving consistent improvements in service quality, operational efficiency, and customer satisfaction. Strengthened team performance through structured training, clear communication, and on-the-ground leadership.

- Led day-to-day operations supervising a 25-person team, improving service quality, resolving conflicts, and e

- Conducted bilingual guided tours in Portuguese and English, presenting the brewery’s history, production processes, and beer styles to national and international visitors.
- Delivered immersive cultural and educational experiences that strengthened brand engagement and elevated overall visitor satisfaction.
- Delivered bilingual presentations on brewing techniques, and the brand’s heritage.
- G

Bohemia Brewery is a historic brewery complex and beer museum offering immersive experiences that showcase Brazil’s brewing heritage.

- Led on-site guided brewery tours in Portuguese, delivering engaging, story-driven experiences aligned with brand standards and enhancing visitors’ understanding of brewing history, techniques, and beer styles.
- Delivered engaging guided tours for diverse visito

Worked aboard an international cruise ship delivering high-quality customer service in a fast-paced, multicultural environment. Responsibilities included guest reception, table service, order management, and assisting with bar and restaurant operations.

- Delivered high-volume, high-quality food & beverage service to 5,000+ international guests daily, ensuring fast, accurate order execution and c

Earned a bachelor's degree (Bacharelado) in Relações Internacionais from 2011 to 2016.