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Dario Rossetti

@dariorossetti

Digital marketing strategist at Media Query Inc, driving full-funnel campaigns and improving client retention through clearer reporting.

United States

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At Media Query Inc, I design and execute full-funnel strategies across SEO, CRM, CMS, and automation tools. I lead content and performance reporting for clients in automotive, retail, and health.

I introduced clearer reporting frameworks and mid-cycle optimizations at Media Query Inc, improving client retention. I also led a copywriting team using data-driven insights to improve email open rates and conversion rates.

At inBeat Agency, I led UGC and influencer campaigns and managed $300K–$500K in ad spend. I coordinated strategy, media, and creative teams from briefing through execution while serving as the main contact for international clients.

At Calculum Inc, I directed marketing for a B2B SaaS startup, from brand strategy to paid media execution. I built a cross-channel lead generation strategy that contributed to a 4x increase in MQLs within six months, along with performance dashboards tracking CPL, CAC, and channel attribution.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist (Consultant)

Current

Media Query Inc

May 2022 - Present (4 years 6 months)

Designed and executed full-funnel strategies across SEO, CRM, CMS, and automation tools. Led a copywriting team using data-driven insights to improve email open rates and conversion rates, and improved client retention by introducing clearer reporting frameworks and mid-cycle optimizations.

SEO CRM CMS Marketing Automation Copywriting Data Analysis Email Marketing Conversion Rate Optimization Customer Retention Reporting

Senior Project Manager

Superside

Jun 2026 - Aug 2026 (2 months)

Managed 5–10 client accounts across creative deliveries including video production, design, and booth design. Scoped projects and led internal organization to keep multi-discipline work on schedule, while managing client budgets and relationships from kickoff through delivery.

Project Management Customer Relationship Management Budget Management Video Production Design Booth Design Team Leadership

Project Manager

inBeat Agency

Sep 2024 - Jun 2026 (1 year 9 months)

Led 6–12 UGC and influencer campaigns monthly, managing $300K–$500K in ad spend. Served as main point of contact for international clients, ensuring on-time delivery and KPI achievement, and standardized workflows across ClickUp, Slack, and Notion.

UGC Influencer Marketing Campaign Management Client Ad Spend Management Client Communication Workflow Standardization ClickUp Slack Notion Quality Assurance

VP of Marketing

Calculum Inc

Dec 2021 - May 2022 (5 months)

Directed all marketing for a B2B SaaS startup, from brand strategy to paid media execution. Built a cross-channel lead generation strategy that contributed to a 4x increase in MQLs within six months, and managed internal and external teams to keep projects aligned.