adriana suarez

Owned and executed integrated demand programs across paid media, email, social, content syndication, webinars, and trade shows, using A/B testing to continuously optimize performance across channels and tactics. Launched virtual customer workshops with 25% average turnout, driving platform usage and reducing churn.

Led multi-channel campaigns throughout the lead lifecycle, from acquisition to upsell opportunities, and managed program calendars. Achieved 64% YoY growth for marketing-attributed pipeline and 65% YoY growth for marketing-attributed revenue.

Planned and executed 20+ large-scale webinars and hybrid events, resulting in webinars consistently performing as a top DG channel. Managed campaign execution and operation requests across diverse functions, including content, event, product, customer, ABM, and EMEA marketing.

Orchestrated lead acquisition strategies for PrestoAPI, such as targeted email campaigns and social media outreach. Spearheaded client engagement initiatives, including personalized follow-ups and webinars, increasing qualified leads for PrestoAPI.

Monitored real-time data and generated performance reports, contributing to a 30% improvement in ad targeting and engagement. Pioneered a client feedback system and interview process, contributing to the launch of three new products.

Developed content calendar and creative strategy, leveraging insights from Google Analytics to refine content strategy. Created content to enhance brand presence across multiple digital platforms, including social media and the university website.

Completed a Bachelor's degree in Advertising. Developed content calendar and creative strategy, leveraging insights from Google Analytics to refine content strategy. Created content to enhance brand presence across multiple digital platforms, including social media and the university website.

Participated in an International Studies Program with a focus on Media Studies. Gained global perspectives on media and communication.