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@michellehannaford
Dynamic and results-driven Event Leader
As a seasoned event strategist and innovator, I bring a unique blend of creativity, data-driven insights, and collaborative leadership to deliver top-tier client experiences. With a proven track record of boosting revenue, streamlining operations, and driving results, I'm passionate about harnessing the power of events to drive business objectives.
Throughout my career, I've had the privilege of managing high-profile events, fostering strategic partnerships, and leading high-performing teams. My expertise spans event strategy, management, and execution, with a keen eye for detail and a passion for innovation.
I'm dedicated to staying at the forefront of industry trends, leveraging cutting-edge tools and technologies to optimize event performance and enhance client satisfaction. With a strong background in business administration, nonprofit management, and music education, I bring a unique perspective to the events industry, driven by a passion for delivering tailored, client-focused solutions.
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Work history, roles, and key accomplishments
Woodruff Arts Center
Feb 2022 - Present (3 years 9 months)
Executed a comprehensive event strategy for 900+ annual events, enhancing brand visibility and generating $1.2M+ in sales. Fostered strategic partnerships and collaborated with C-Suite and cross-functional teams to align event planning with business objectives.
Riverfront Spokane - City of Spokane
Jul 2019 - Nov 2021 (2 years 4 months)
Orchestrated over 400 events annually, attracting 100,000+ attendees and visitors. Implemented data-driven strategies to optimize event planning and execution, increasing efficiency and attendee satisfaction.
Whitworth University
May 2017 - Jul 2019 (2 years 2 months)
Spearheaded the management of operations, logistics, marketing, and communications for a diverse range of events, concerts, tours, and music classes.
Cleveland Youth Wind Symphony
Jan 2010 - Nov 2016 (6 years 10 months)
Managed daily operations and communications with students and parents, implementing strategies that enhanced efficiency and increased member engagement.
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