Open to opportunities

Michelle Hannaford

@michellehannaford

Message

Dynamic and results-driven Event Leader

United States

Message

What I'm looking for

Seeking a challenging role that leverages my event strategy expertise to drive business growth, innovation, and client satisfaction.

As a seasoned event strategist and innovator, I bring a unique blend of creativity, data-driven insights, and collaborative leadership to deliver top-tier client experiences. With a proven track record of boosting revenue, streamlining operations, and driving results, I'm passionate about harnessing the power of events to drive business objectives.

Throughout my career, I've had the privilege of managing high-profile events, fostering strategic partnerships, and leading high-performing teams. My expertise spans event strategy, management, and execution, with a keen eye for detail and a passion for innovation.

I'm dedicated to staying at the forefront of industry trends, leveraging cutting-edge tools and technologies to optimize event performance and enhance client satisfaction. With a strong background in business administration, nonprofit management, and music education, I bring a unique perspective to the events industry, driven by a passion for delivering tailored, client-focused solutions.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Events & Hospitality

Current

Woodruff Arts Center

Feb 2022 - Present (3 years 6 months)

Executed a comprehensive event strategy for 900+ annual events, enhancing brand visibility and generating $1.2M+ in sales. Fostered strategic partnerships and collaborated with C-Suite and cross-functional teams to align event planning with business objectives.

Event Strategy Sales AI Tools Momentus Elite Lucidchart Data Analysis Client Relationship Management Leadership

Sales and Event Manager

Riverfront Spokane - City of Spokane

Jul 2019 - Nov 2021 (2 years 4 months)

Orchestrated over 400 events annually, attracting 100,000+ attendees and visitors. Implemented data-driven strategies to optimize event planning and execution, increasing efficiency and attendee satisfaction.

Event Strategy Sales Data Analysis Marketing

Program and Music Tours Coordinator

Whitworth University

May 2017 - Jul 2019 (2 years 2 months)

Spearheaded the management of operations, logistics, marketing, and communications for a diverse range of events, concerts, tours, and music classes.

Event Strategy Events Marketing Communication Logistics Operations Music

General Manager/Tour Manager

Cleveland Youth Wind Symphony

Jan 2010 - Nov 2016 (6 years 10 months)

Managed daily operations and communications with students and parents, implementing strategies that enhanced efficiency and increased member engagement.

Event Strategy Operations Communication Leadership