Open to opportunities

Cassidy Henderson

@cassidyhenderson

Message

Creative events and experiential leader driving memorable, revenue-generating brand experiences.

United States

Message

What I'm looking for

I seek a creative, collaborative role leading experiential events or venue operations where I can drive revenue, deepen community impact, and scale innovative partnerships.

I am a creative events and experiential leader with a strong track record delivering large-scale and boutique activations across hospitality and nonprofit sectors.

I have led cross-functional teams, overseen venue operations, and managed event budgets and vendor partnerships to optimize revenue and guest experience.

My work includes producing multimedia content and integrated marketing that reached audiences from tens of thousands to over 100,000 people, securing sponsorships and improving ticket sales.

I combine artistic vision with strategic planning, prioritizing sustainability, community engagement, and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Catering Manager

Current

Wedgewood Weddings

May 2025 - Present (9 months)

Planned and coordinated weddings of varying sizes, optimized sales and revenue through targeted selling, and oversaw catering and kitchen staff while producing BEOs, sales collateral, and post-event reports.

Event Planning Sales Budgeting Staff Supervision BEO Creation

Experience Designer

PRABusiness Events

Jun 2024 - May 2025 (11 months)

Created immersive multi-sensory attendee experiences, led proposal development and budget management, and negotiated vendor contracts to optimize EBITDA while supporting client engagement through site inspections and presentations.

Experience Design Proposal Development Budget Management Supplier Sourcing Client Engagement Event Production New Product Development

Board Chair, Artistic Committee

WTFemme Productions

Oct 2022 - Feb 2025 (2 years 4 months)

Led the Artistic Committee overseeing artistic vision and execution of festivals and projects, developed multimedia content and integrated marketing strategies reaching over 20,000 people, and fostered partnerships with artists and community organizations.

Nonprofit Leadership Multimedia Content Integrated Marketing Community Engagement Partnership Development Volunteer Management

Director of Entertainment & Partnerships

Punch Bowl Social

May 2023 - Jun 2024 (1 year 1 month)

Managed events and partnerships, produced multimedia content that reached over 100,000 people boosting brand engagement, secured sponsorships, and led venue operations and integrated marketing to drive ticket sales and profitable partnerships.

Event Management Partnerships Sponsorship Sales Content Production Budget Management Art Direction Integrated Marketing Venue Operations

Venue & Events Manager

Lighthouse Artspace

May 2021 - May 2023 (2 years)

Managed venue operations and event logistics, led a daily team of 30+, oversaw ticketing and scheduling, and coordinated events with up to 5,000 attendees to ensure smooth operations and memorable guest experiences.