I'm leading sales at Efficy, a European Agentic CRM company, where I manage 8+ Account Executives across Western and Northern Europe. I build structured sales operations around qualification, pipeline health, forecasting accuracy, and consistent execution.
Previously at iLink New Technologies, I drove 25% revenue growth through targeted sales strategies, coaching, and data-led commercial initiatives. I introduced Gong and Clari to improve deal inspection, pipeline visibility, and forecast accuracy.
At Masimo, I led an EMEA Inside Sales organisation and generated 45% pipeline growth through seven targeted sales programs. I also rolled out the Challenger Sales Model and coached more than 150 sales professionals across EMEA.
My background includes Workiva and Oracle, where I expanded untapped markets, built pipeline, managed enterprise accounts, and exceeded quota. I combine commercial discipline with a coaching-oriented leadership style to help teams improve execution and achieve sustainable growth.
