Michael Carrera
@michaelcarrera
I build product positioning and GTM strategies that drive enterprise platform adoption.
United StatesWhat I'm looking for
I've built positioning, go-to-market strategy, and growth programs for enterprise platforms, real estate financial services, and commercial teams.
At Anywhere Real Estate, I owned go-to-market for a national CRM across 28 subsidiary brands and 300 sales reps. By rebuilding the product narrative around evidence and localizing it across 28 territories, I increased adoption from 10–15% to 89% in 45 days and helped defend the platform budget with a year-long win-loss study.
Now at QuillWorx, I lead product and commercial marketing, build ICP segmentation and messaging for B2B and B2C audiences, and manage marketing and commercial operations as the firm scales.
Experience
Work history, roles, and key accomplishments
Director of Product and Commercial Marketing
QuillWorx
Mar 2026 - Present (7 months)
Built ICP segmentation across B2B and B2C client lines, developed brand positioning and messaging frameworks, and integrated the CRM stack end to end. Managing a two-person team and establishing the operating cadence for marketing and commercial operations.
Product Manager and Digital Marketing Manager
Jan 2020 - Dec 2023 (3 years 11 months)
Owned go-to-market and positioning for a national CRM platform across 28 subsidiary brands and 300 sales reps. Increased platform adoption from 10-15% to 89% in 45 days and ran a year-long win-loss study that anchored the executive budget defense.
Inherited a CRM with low adoption and rebuilt its positioning and product narrative. Built the enablement infrastructure that later drove adoption from 10-15% to 89%.
Built competitive-intelligence and territory-planning tools used by 50+ sales reps. Launched an 18-month enterprise learning program reaching 200-250 employees on a total spend under $1,000.
Built revenue and pipeline reporting from scratch across California joint-venture brands, consolidating $35M+ in annual revenue into a framework adopted company-wide. Launched the Microsoft Dynamics 365 CRM implementation to the national sales force.
Western Region Marketing Manager
Stewart Title of CA, Inc.
Jan 2006 - Jan 2009 (3 years)
Owned brand positioning and go-to-market across an 11-state territory with 350+ sales associates. Built and ran a self-serve, rep-facing website with A/B-tested layouts and regional collateral themes.
Accounting Supervisor
Stewart Title of CA, Inc.
May 2002 - Dec 2005 (3 years 7 months)
Managed a team of accounts payable clerks and the escrow processing unit.
Education
Degrees, certifications, and relevant coursework
Caltech
Bootcamp, Artificial Intelligence and Machine Learning
2025 -
Completed an AI and Machine Learning Bootcamp at Caltech in 2025.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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