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michael boosalis

@michaelboosalis

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Built PMM function from the ground up twice: Storyblok (5× ARR) · Instrumentl (YC S16)

Greece

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What I'm looking for

I’m looking for a venture-backed SaaS/AI team where I can own 0-to-1 category positioning, build repeatable GTM and enablement systems, and use customer research plus AI-enabled workflows to drive measurable revenue growth.

I’m a founding Product Marketing leader focused on 0-to-1 category creation and GTM execution in venture-backed SaaS. I’ve built and scaled the first PMM functions, from defining positioning to launching repeatable sales and enablement systems.

At Instrumentl, I established the first PMM function at an AI-powered grant platform, contributing to 130%+ revenue growth and Series A funding. I pioneered a full-lifecycle grant platform category, drove a GTM launch playbook adopted across the org, led a 67-customer ROI impact study, and improved packaging outcomes (Pro adoption 31% to 53%). At Storyblok, I built PMM and helped reposition the platform from dev tool to enterprise CMS—driving 5× ARR growth over two years.

I bring a research-first, execution-heavy mindset—partnering with leadership to translate customer insights into messaging, packaging, and scalable enablement.

Experience

Work history, roles, and key accomplishments

Founding PMM

Instrumentl

May 2024 - Feb 2026 (1 year 9 months)

Established the first PMM function for an AI-powered grant platform, driving 130%+ revenue growth and contributing to Series A funding. Pioneered the end-to-end grant platform category, built GTM launch playbooks, and deployed GPT/Claude-enabled workflows to scale research synthesis and content production.

Product Marketing GTM Strategy Category Creation Sales Enablement Product Launch Strategy Customer Research Workflows

Founding PMM

Storyblok GmbH

Dec 2021 - Apr 2024 (2 years 4 months)

Built PMM function, messaging, and positioning for a scaling headless CMS from Series A to Series C. Led platform repositioning to drive 5× ARR growth, defined ICPs and messaging frameworks for 4.5× enterprise new logo growth, and developed analyst-facing thought leadership that appeared in six reports.

Product Marketing Messaging And Positioning ICP Framework Analyst Relations Voice Of Customer

Product Owner (Interim)

Wappier Ltd

Nov 2019 - Oct 2021 (1 year 11 months)

Owned product delivery and GTM for a mobile gaming monetization platform while managing the largest U.S. account. Grew a white-label platform contract from $300K to $840K ARR and delivered sales collateral, pitch decks, investor materials, and partner marketing during a leadership gap.

Product Ownership GTM Strategy White Label Platforms Stakeholder Management Team Leadership

Nonprofit Founder

Critical Relief for Children Inc

Jan 2017 - Aug 2021 (4 years 7 months)

Founded and led a nonprofit foundation supporting children’s charities in Greece, raising $150K+ via a custom crowdfunding platform. Drove 0-to-1 development of incorporation, the crowdfunding platform, partnerships, and fundraising strategy across five initiatives.

Nonprofit Leadership Crowdfunding Fundraising Strategy Partnerships Stakeholder Management

GTM Advisor

Porpaxias LLC

Jan 2016 - Jan 2021 (5 years)

Provided fractional PMM and GTM strategy for early-stage SaaS startups across analytics, SMS marketing, and data platforms. Cut onboarding time by 70% at TapOnIt (SMS marketing) and built GTM strategy and POCs (ICP, value prop, messaging) to help secure seed rounds.

Fractional PMM GTM Strategy Messaging Onboarding SMS Marketing