Niyathi Rao

As a seasoned Content Strategy Lead with over 8 years of experience, I specialize in crafting SEO-driven content strategies tailored for B2B SaaS companies. My passion lies in developing user-centric content that not only enhances brand awareness but also drives pipeline generation and organic growth. I thrive in collaborative environments, working closely with sales, product, and creative teams to produce high-quality content that aligns with business objectives.

Throughout my career, I have successfully led content initiatives that have significantly improved search rankings and user engagement. At Illumin, I spearheaded efforts that resulted in a remarkable 118% increase in SERP rankings and a 27% boost in user conversions. My expertise in technical SEO and content optimization has allowed me to create impactful content that positions brands as industry leaders, particularly in rapidly evolving sectors like AI.

My commitment to innovation drives me to explore diverse content formats, from interactive content to podcasts, ensuring that I engage a broad audience. I am dedicated to leveraging data insights to inform my strategies, continuously optimizing content to meet user needs and outperform competitors.