Melissa Silva

I've led full-funnel marketing for a $10M+ portfolio at Arizent, building integrated demand generation programs across email, paid media, content, partnerships, webinars, and events.

I repositioned flagship events generating $3M+ annually and drove a 640% increase in registrations within six weeks. I also grew LinkedIn followers by 448% in five months through real-time social content and community engagement.

Previously, I managed a $1.7M marketing budget at the Law Offices of Michael S. Lamonsoff and improved email open rates by 23% through segmentation and lifecycle targeting. At Practising Law Institute, I owned end-to-end demand generation campaigns supporting $14M+ in annual revenue and managed $500K in annual marketing budgets.

My work spans B2B and B2C growth, from e-commerce go-to-market strategy at Queen City Coffee Roasters to digital marketing plans for consumer brands. I use campaign attribution, testing, audience insights, and lifecycle programs to improve engagement, registrations, retention, and revenue.