nawshin islam
@nawshinislam
I build full-funnel demand generation programs that increase qualified leads, demos, and pipeline growth.
What I'm looking for
At MyLegalSoftware, I orchestrate end-to-end demand generation and inbound marketing programs that increased qualified lead volume by 25% and contributed to a 70% increase in demo bookings. I lead a 20-person cross-functional team across SEO, content, paid media, email, lifecycle, webinars, and retargeting while building KPI dashboards, pipeline reporting, and conversion tracking.
I've also led paid acquisition, lifecycle automation, conversion optimization, and e-commerce marketing at Joseph Law Group, Beauty Solutions, Berricle, and Fiuti. Across Salesforce, HubSpot, Klaviyo, Shopify, GA4, Google Ads, and Meta, I focus on stronger data quality, audience segmentation, customer engagement, and measurable revenue outcomes.
Experience
Work history, roles, and key accomplishments
Marketing Director
MyLegalSoftware
May 2025 - Present (1 year 4 months)
Orchestrated end-to-end demand generation programs and scalable inbound marketing processes, increasing qualified lead volume by 25%. Led a 20-person cross-functional marketing team and partnered with Sales and Product to define ICPs and go-to-market priorities, contributing to a 70% increase in demo bookings.
Education
Degrees, certifications, and relevant coursework
CUNY York College
Bachelor of Science, Marketing
2016 - 2018
Completed marketing coursework focused on consumer behavior, marketing strategy, integrated communications, and campaign planning. Developed analytical and strategic foundations applicable to marketing automation, demand generation, and performance reporting.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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